Marketing Tips

Marketing Tips

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Marketing Tips episodes

  • 5. Preparing for a Successful Product Launch in B2B with James Santore, CMO at Rithmm

    What happens when a college baseball player takes a swing at marketing? In the case of James Santore, it leads to saving a college baseball program, launching a sports tech powerhouse, and becoming the CMO of Rithmm—one of the fastest-growing apps in sports betting analytics.

    In this episode of Marketing Tips, Ryan Atkinson sits down with James to talk about creative marketing strategies, scaling startups, and the power of thinking differently. From hitting #51 on the U.S. App Store to raising $3M in funding, James shares his playbook on how marketing can drive real business impact.

    🔥 What You’ll Discover:

    • How James saved his college baseball program through a viral marketing campaign (feat. Barstool’s Dave Portnoy).
    • How Rithmm skyrocketed to #51 on the App Store—with no marketing budget at launch.
    • Paid Advertising Secrets: The platforms, strategies, and biggest mistakes to avoid when scaling with ads.
    • The Power of Influencer-Investors: How Kyle Kuzma became a lead investor and helped grow Rhythm.
    • Why Every CMO Needs Gen Z Input: James’ #1 hiring tip to future-proof your marketing strategy.

      • 🛠 Resources & Links:

      • Check out Rithmm: https://www.rithmm.com/
      • Connect with James: LinkedIn | Twitter/X: @JamesSantore

        • 💥 Actionable Takeaways:

        1. Think beyond traditional marketing. If a college baseball program can go viral, so can your brand—with the right strategy.
        2. Test, tweak, and scale your ads. Paid marketing works best when you refine what’s effective and drop what’s not.
        3. Leverage influencers strategically. The right partnerships (including investors) can amplify your brand in ways ads never could.


          4. 27 min
        4. 4. A Content Marketing Strategy That Will Take you From $0 to Hero with Chuck Moxley, CMO at Blue Triangle

          Ever wondered how some companies go from a blip on the radar to industry giants seemingly overnight? In this episode of Marketing Tips, Ryan Atkinson dives into the genius behind such success stories with Chuck Moxley, a marketing powerhouse who's been a six-time SaaS CMO and worked with brands like Chick-fil-A and Pepsi.

          Chuck shares his no-BS strategies for scaling SaaS companies, creating marketing that stands out, and leveraging content (hello, podcasts!) to establish long-term dominance. If you’re ready to revolutionize your marketing game, this episode is your blueprint.

          🔥 What You’ll Discover:

          Fake It Till You Make It (The Right Way): Learn how to “punch above your weight” and make your company look like a million bucks—even when it’s not.
          Why Different Beats Bigger: How embracing bold, irreverent marketing can help you compete with giants like Google and Apple.
          Podcast Goldmine: Why podcasts aren’t just content—they’re the ultimate long-term marketing play. Plus, Chuck’s formula for turning a podcast into a content-generating machine.
          Ungating Done Right: The surprising way ungating your content can lead to better leads and lower costs.
          Future-Proof Marketing: Chuck’s take on the next big B2B marketing trend (hint: it’s all about relevance).


          Time Stamps:

          00:00 Introduction to Marketing Tips Podcast

          00:49 Meet Chuck Moxley: Marketing Veteran

          01:28 Strategies for Scaling SaaS Companies

          03:45 Punching Above Your Weight in Marketing

          06:44 The Power of Podcasting in Marketing

          15:27 Ungating Content: A New Approach

          20:48 Future Trends in B2B Marketing

          23:21 Conclusion and Contact Information


          🛠 Resources You Can’t Miss:

          Chuck’s Website: ChuckMoxley.com
          Chuck’s Book: An Audience of One – Free Chapter or grab it on Amazon.
          The Frictionless Experience Podcast: Learn more about how Chuck uses podcasts to build brand authority.

          💥 Actionable Takeaways:

          Start Your Podcast: Use it to amplify your expertise, build credibility, and create endless content.
          Ungate Your Content: Build trust by giving value first—your audience will thank you.
          Think Long-Term: Stop chasing quick wins; focus on creating meaningful connections with your audience.
          24 min
        5. 3. THIS Positioning Exercise Will Make your Company MILLIONS in 2025 with Sjoerd Handgraaf

          In this episode of Marketing Tips, Ryan Atkinson sits down with Sjoerd Handgraaf from Sharetribe to discuss the importance of context in positioning, especially for marketers in the marketplace and SaaS space. Sjoerd shares insights on how companies, particularly those in B2B SaaS, need to tailor strategies based on their unique context and challenges.


          Key Takeaways:

          - The Importance of Context in Marketing Strategy

          - Adapting Strategies from B2C to B2B

          - Understanding Your Unique Positioning

          - The Three Attempts at Solving the Same Problem

          - Positioning as a Long-Term Effort

          Time stamps:

          00:00 Introduction to Marketplace Challenges

          03:13 Leveraging Podcasts for Brand Building

          05:54 Content Marketing Strategies from Podcasts

          08:58 Understanding Marketplace Dynamics

          12:03 The Importance of Positioning in Marketing

          14:59 Effective Marketing Strategies for Startups

          17:57 Building a High-Performance Team

          20:54 Navigating Client Relationships

          24:00 Key Takeaways for New Marketing Leaders

          26:54 Conclusion and Resources

          Subscribe to MarketingTips for more expert advice on crafting effective marketing strategies and positioning.

          30 min
        6. 2. How to Leverage Influencer Marketing in the Software Industry

          Ever wonder how to create marketing campaigns that truly resonate with your audience? In this episode of Marketing Tips, host Ryan Atkinson welcomes Rutger Verhoeven, CMO at smartocto, to discuss the power of user needs in marketing. smartocto is revolutionizing editorial analytics, helping content creators craft smarter, more engaging stories. Rutger shares insights into webinars, AI-powered tools, and how to market with precision to drive engagement and sales.

          Learn how to structure marketing for 2025, leverage influencer partnerships, and implement webinars that deliver high ROI. This episode is packed with actionable tips to help CMOs and marketers stay ahead of the curve.

          What You'll Learn in This Episode:

          • How smartocto leverages user needs for content strategies that drive engagement

          • The secret to creating high-performing webinars and converting attendees into leads

          • Why video and visual content are essential for boosting ROI in 2025

          • How influencer marketing can play a role in the B2B software industry

          • Key metrics that CMOs should track to ensure marketing success

            • Key Highlights:

            • [00:01:00] Rutger's background and the story behind smartocto

            • [00:03:22] Marketing planning for 2025: Setting priorities for success

            • [00:05:24] Webinar strategies: How to market and structure successful webinars

            • [00:08:56] User needs methodology: A deeper dive into smartocto's approach

            • [00:14:24] Leveraging influencer marketing and partnerships to boost product awareness

            • [00:19:10] Key metrics smartocto tracks for marketing success

            • [00:23:20] The importance of video investment and visual branding

              • Resources Mentioned:

              • smartocto Website: smartocto.com

                • Connect with Rutger Vehoeven:

                • Website: smartocto.com

                  • 24 min
                • 1. Two Ways to Get your Small Marketing Budget to generate 10x+ ROI

                  What if you could elevate your marketing game without spending a fortune? In this episode of Marketing Tips, host Ryan Atkinson sits down with Nina Stolpestad, the CMO at Domos, to uncover the secrets behind driving impactful campaigns with minimal budgets. Nina shares her journey from agency life to leading marketing at a fast-scaling SaaS company, and how she’s leveraging creative strategies like webinars and LinkedIn content to build thought leadership and drive sales.

                  Nina breaks down her approach to 2025 marketing planning, how to involve cross-functional teams, and why focusing on trust-building over hard sales is the key to sustainable growth. Plus, she reveals Domos' unique strategy of running webinars on independent domains to boost credibility and engagement.

                  If you're a startup CMO or marketer looking to generate big results on a scrappy budget, this episode is packed with insights and actionable tips you won't want to miss.

                  What You'll Learn in This Episode:

                  • How to plan for 2025 marketing campaigns on a limited budget

                  • The power of webinars as a lead generation and thought leadership tool

                  • Why Domos runs webinars on separate domains to foster trust

                  • LinkedIn strategies to reach the 95% of your audience that’s not in buying mode

                  • How to encourage your team to become active on LinkedIn without being overly salesy

                    • Key Highlights:

                    • [00:01:00] Nina’s career journey from agencies to Domos

                    • [00:03:00] The importance of cross-team collaboration in marketing planning

                    • [00:05:00] How to allocate marketing budget when resources are limited

                    • [00:07:00] Why Domos focused on expertise and thought leadership before revamping their website

                    • [00:08:00] The webinar strategy that generated thousands of registrants and industry praise

                    • [00:11:00] LinkedIn content strategies to build relationships and drive organic reach

                    • [00:15:00] The power of personal LinkedIn accounts over company posts

                    • [00:19:00] Why networking and speaking engagements are invaluable for brand growth

                    • [00:20:00] Nina’s top metric: Sales, not social engagement

                      • Resources Mentioned:

                      • Richard van der Bloom (LinkedIn algorithm expert)

                      • Domos.ai

                        • Connect with Nina Stolpestad:

                        • LinkedIn: Nina Stolpestad

                        • Learn more about Domos: domos.ai

                          • Subscribe & Review:
                          Enjoyed this episode? Be sure to subscribe and leave us a review. Your feedback helps us bring more great content and marketing insights to you each week!

                          23 min

                        About Marketing Tips

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                        Marketing Tips is the go-to podcast for actionable advice, insider secrets, and proven strategies from the brightest minds in marketing. Each episode dives deep into the latest trends, tools, and…