In this episode of the Atomic Impact Podcast, host Jason Osborn speaks with Graham Arrowsmith, owner of Finely Fettled, about marketing to affluent audiences using high-net-worth data, targeted campaigns, and practical AI solutions. Graham shares lessons from building a focused niche business over 12 years, highlighting the importance of curiosity, clarity, and overdelivering early without relying on spammy sales tactics. The conversation also explores answer engine optimization, AI-driven discovery, and how businesses can position themselves for the future of search and marketing.

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