Parenting can be overwhelming! 40% of millennials are parents and use their mobile devices for parenting needs! Mobile advertising no doubt comes to mind where millennials are involved. Millennial parents represent a new, tech-savvy and consumer-aware generation, who has a great deal of influence and concern over what products/services they buy for themselves and their children. Listen to our very own millennial parents discuss what they do online as parents and what you can do to target this demanding audience.