J Steele from 105.1 The Bounce and Christine Cook join us to talk strategic partnerships. Sounds like fun, eh?

Thanks to J Steele from 105.1 The Bounce and Jessica Pulis from Beasley Media for joining Jim and Mike on this podcast.

They dive into "Staying on Track" in your marketing and have a pretty interesting Brilliance, Blur, or Boner segment...Gillette may be doubling down on their toxic masculinity ad. Good idea or bad?

J Steele from 105.1 The Bounce joins us this week to talk about taking risks with your marketing.

So...This episode is a bit different than others. While Mike, Jim, and Jessica were discussing a successful marketing mix, Lady Jane's owner Chad Johnson popped in the studio. Now, The Marketing Tools records every week at the studio inside the Birmingham Lady Jane's. Chad, being the nice guy he is, was popping in to say hello/goodbye as he was about to catch a plane. Mike astutely MADE HIM stay and talk to us for about 20 minutes about the success of Lady Jane's.

Old Man New Tech founder, Brian Campbell, joins us on this week's episode. Check out his YouTube page and give him a follow.

We finally get a little deeper into digital advertising...What TO DO and what NOT TO DO. Beasley Media Group Detroit Digital Coordinator, Stephanie Taylor joins us in studio to help us sound a lot more intelligent than we really are when it comes to digital advertising.

Thanks to marketing expert Jonathan Ghazal for helping us figure out how to beat off the competition. He was a great sport and we learned some pretty interesting things about when to worry and when not to worry about the competition. Always be prepared! Know your competition. And beat them!

We welcome commercial real estate expert, Louis Ciotti, to the podcast to discuss the importance of location for your business

Thank you to Ann...Not only for stopping by to join the podcast, but also for suggesting the topic!

Other than referrals, social media can be one of your cheapest and most successful tools.