Marketing Tools Podcast

Marketing Tools Podcast

By Marketing Tools PodcastBusiness
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Marketing Tools Podcast episodes

  • Episode #20 Strategic Partnerships

    J Steele from 105.1 The Bounce and Christine Cook join us to talk strategic partnerships. Sounds like fun, eh?

    ;-)
    We get into a couple ways that interesting partnerships were formed...Some you may know, some you may not. Either way, it's interesting. Believe me!
    Don't forget to e-mail us at [email protected]

    29 min
  • Episode #19 Staying on Track

    Thanks to J Steele from 105.1 The Bounce and Jessica Pulis from Beasley Media for joining Jim and Mike on this podcast.

    They dive into "Staying on Track" in your marketing and have a pretty interesting Brilliance, Blur, or Boner segment...Gillette may be doubling down on their toxic masculinity ad. Good idea or bad?

    31 min
  • Episode #18 Taking Risks with special guest J Steele

    J Steele from 105.1 The Bounce joins us this week to talk about taking risks with your marketing.

    Too often, people play it safe out of fear of failure. But guess what...Playing it safe typically doesn't get you ahead either.
    You need to learn to take calculated risks to get ahead of the competition. Stand out. Make yourself different.

    32 min
  • Episode #17 How Lady Jane's made their budget work by thinking outside the box - Chad Johnson is WICKED AWESOME!

    So...This episode is a bit different than others. While Mike, Jim, and Jessica were discussing a successful marketing mix, Lady Jane's owner Chad Johnson popped in the studio. Now, The Marketing Tools records every week at the studio inside the Birmingham Lady Jane's. Chad, being the nice guy he is, was popping in to say hello/goodbye as he was about to catch a plane. Mike astutely MADE HIM stay and talk to us for about 20 minutes about the success of Lady Jane's.

    While discussing that success, we ask Chad about his partnership with the Detroit Lions and how that catapulted Lady Jane's into the spotlight.
    We just really want to thank Chad for taking the time to sit in with us, and we definitely plan on having him on an upcoming episode. Sorry about making you miss your flight.
    ;-)

    24 min
  • Episode #16 Getting Your House In Order

    Old Man New Tech founder, Brian Campbell, joins us on this week's episode. Check out his YouTube page and give him a follow.

    Anyway, we get into businesses "getting their house in order" before launching any marketing campaigns.
    Too often, businesses don't have all their ducks in a row. Then, they roll out an expensive marketing campaign, only to hurt themselves due to poor organization and/or flaws in their business. Online reviews will kill a business nowadays. Get your house in order before you get foreclosed on!

    34 min
  • Episode #15 Digital Do's and Don'ts

    We finally get a little deeper into digital advertising...What TO DO and what NOT TO DO. Beasley Media Group Detroit Digital Coordinator, Stephanie Taylor joins us in studio to help us sound a lot more intelligent than we really are when it comes to digital advertising.

    49 min
  • Episode #14 Beating Off the Competition

    Thanks to marketing expert Jonathan Ghazal for helping us figure out how to beat off the competition. He was a great sport and we learned some pretty interesting things about when to worry and when not to worry about the competition. Always be prepared! Know your competition. And beat them!

    30 min
  • Episode #11 Capitalizing on Social Media

    Other than referrals, social media can be one of your cheapest and most successful tools.

    Kennedy dropped by the podcast to talk social media and give some simple, but important, tips on how to use social media effectively and efficiently.

    27 min

About Marketing Tools Podcast

From the publisher's feed

"Dedicated to the elimination of myths and misconceptions from the marketing process" - Al Ries & Jack Trout.