In this episode, Lauren is joined by photographer, educator, and marketing powerhouse Rebecca Carpenter for a refreshingly honest conversation about what’s actually working in wedding industry marketing right now.

Together, they dive into:
✨ How TikTok, Instagram, and Pinterest are shifting — and what creators need to do to adapt
✨ The real reason your content isn’t landing (and what to change today)
✨ Why trends move faster than ever — and how to stay relevant without burning out
✨ The difference between creating to be seen vs. creating to convert
✨ Our unfiltered truths about visibility, audience behaviour, and showing up with confidence

Whether you're a planner, photographer, stylist, florist, or anywhere in the wedding world, this episode gives you the mindset and marketing clarity you didn’t realise you needed.

A must-listen if you want to grow your audience, evolve with the platforms, and market your business with intention—not overwhelm.

Follow Rebecca on Instagram @rebeccacarpenterphotography.

Follow us @bluebirdcreative_education.