Marketing Unleashed

What does content planning look like for YOU? How can you start creating content consistently even if you think you can't? Join us as we talk with Jillian Bowen of The Content Fix podcast. She shows us how to create the content we need in half the time - with batching and repurposing. Don't miss it!!

Yeah, I know, it's almost summer, but that's an even better reason to get your spring cleaning done. Tell me if this sounds familiar… You spend your time creating great content (good), Pinning great content (better), but it's been a hot minute since you took a look at your Pinterest account or habits as a whole (sad)? We get it - really! That's why we're devoting this week's show to those things we know we should do, but rarely get around to doing. We can do it together! Join us this week when we'll talk with Gabby Pinkerton about a few simple, meaningful things we can do to make all of our Pinterest marketing work better. AND, we'll talk about some age-old Pinterest practices we can just sweep out of the way for good.

Clubhouse, Twitter Spaces, Facebook Soundbites and Live Audio Rooms. The sheer number of options may be enough to make you want to put on your noise-cancelling headphones and tune out! But, wait! There's a world of opportunity waiting for YOU on social audio platforms - we promise. Join us this week when we'll talk with Ramon Ray of Smarthustle.com about what every one of us can gain from social audio - and exactly how to get started. One of the values of Ramon's company is "HAVE FUN!" so you know you don't want to miss this high-energy conversation.

Gaining 41x more shares than a static Pin, Idea Pins are where the action is on Pinterest! But, where do you get your ideas? What if you're NOT a food blogger? What tools can make Idea Pin creation easier? Join us this week at 2 pm ET when we'll talk with Laura Rike about tools and tips for making impactful Idea Pins as well as how to turn less obvious ideas into great Idea Pins. We'll also talk about what Pinterest has told Tailwind about Idea Pins and how to make them. Don't miss it!

There's nothing like live video to connect with your audience as your most authentic self. And maybe that's why it can feel so scary! What if I mess up? What if I look stupid? The truth is, we all mess up, and we all look stupid sometimes (or think we do). You've seen our show, right? But the potential benefits are too great to ignore. More community, more loyal customers, more awareness, more sales, and on and on. So, where do you start? Which platform(s) do you choose? What kind of technology do you NEED? And HOW do you get over the nerves? We've invited a personal friend, Ian Anderson Gray, to help. He has a podcast called the "Confident Live Marketing Show," which just aired its 100th episode! He knows a thing or two about overcoming live video jitters. And we MAY even get him to sing for us (he's a professional singer, too!).

Artists, makers, and creators of all kinds - Pinterest is the place for you! But, how do you get from creating to selling with Pinterest? What are other creatives finding works right now? How do you get from hobby to full-time income doing what you love? Well, that's just what we'll be discussing with this week's guest, Sally How. If you're a long-time fan of the show, you'll recognize her from the audience! Sally is a jewelry designer who also hosts a popular Facebook group that helps people grow their creative businesses using Pinterest - just as she's done!

Hint: It's all about T.I.M.E. No, not that thing we don't have enough of - it's Peg's formula for unlocking Instagram Engagement. This week's guest has appeared on National Public Radio, Bloomberg Business, the Huffington Post, and is co-author of the book, The Art of Social Media: Power Tips for Power Users. Peg has an almost uncanny ability to keep a conversation moving on Instagram, and we want to know - HOW DOES SHE DO IT?!

If Pinterest is a visual search and discovery network and Google is a search engine, it stands to reason that ranking well on one should help you get discovered on the other, right? Well, that's just what we'll be discussing with Trona Freeman, long-time audience member (you've heard Jeff mispronounce her name many times). Trona helps small businesses get visible & grow with Pinterest, SEO & more. And this is our chance to learn how to tap into this powerful combination. We'll also ask Trona how we can turn our hobbies into a career - a special passion of hers.

Buying more things online this year than usual? If so, you are far from alone! In the US, e-commerce grew 32% in 2020 to reach $790 billion, up from $598 billion the year before. (link) If you've been on the fence about starting an online store, you do NOT want to miss this episode (and you might want to share with a friend, too!). We've managed to get Steve Chou to join us live this week! If you don't yet know Steve, he's the host of the My Wife Quit Her Job podcast, he's been a guest on Smart Passive Income, and has been featured on MSNBC, in The New York Times, etc. etc. We're feeling fancy! Steve has his own businesses, but he also spends a tremendous amount of time helping other people be successful with their online stores, so we're going to ask him all about getting started! - How much money do you need? - What are the absolute must haves? - What mistakes do beginners often make? - Which tools and platforms do you recommend? - And lots more!

The average reach of an organic Facebook page post is around 5.2%. That means about one in every 19 fans sees the page's non-promoted content (Hootsuite). And the average engagement rate in 2020 for an organic Facebook post was 0.25% 😱. Yet most marketers STILL say Facebook is their most important social platform. What is it that successful businesses are doing on Facebook that makes it worthwhile? How do we make it achievable for everyone? This week, we're happy thrilled to be joined by Holly Homer, owner of Kids Activities blog and the 3.4 MILLION-follower Facebook Group, Quirky Momma. She knows a thing or two about making organic Facebook work - and she's going to share with us!