In this episode of Marketing Ventures, we speak with Kera DeMars, Head of Marketing at Hustle Fund. Hustle Fund is a pre-seed and seed stage venture capital firm that has invested in over 600 portfolio companies globally, including notable companies like Gamma and Rupa Health. Kera brings a unique perspective to venture marketing, having transitioned from The Hustle where she managed dozens of high-stakes events annually to becoming one of the few marketing leaders in the venture capital space. Through tactical newsletters, strategic events, and community-building initiatives, she's developed a playbook for reaching both founders and investors in an increasingly competitive market.
Transitioning from media/events to venture capital marketingBuilding and scaling newsletter content at 40,000+ subscribers with 50-80% open ratesManaging dual customer bases (founders and investors) as a competitive advantageCreating tactical, depth-focused content that cuts through venture capital jargonLeveraging AI tools for content creation and scaling editorial workflowsRunning 40+ annual events across virtual and in-person formatsTesting and sunsetting initiatives: lessons from failed podcast and education programsFront Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
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