In an absolutely powerful issue, Doctor Dave wonders about how to price his offering.  Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time.  What do we want to make?  Is that important enough to alter price or do we simply have to sell more?  How does the market play into it?  What is perceived value?  Must we change offering or change audience (if either is necessary)?  Does a higher price always indicate a more premium aura?  Wow!  A lot of information.  Ramblin' Rob talks about confidence in pricing.  "This is a great deal!"  "I have already accounted for these things, and this is what the market says."  Parity pricing comes into the picture.  Doctor Dave finishes with a great quote from Vincent van Gogh.  Don't miss this one!

Home - Mentorvention

Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience.  Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times.  However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild).  As we move forward through these last few issues and foreshadow the pricing of the Minimum Viable Product, which is to come next ish (Doctor Dave first, Rambler to follow), there are many fun items to put into action!  Listen in! Reconvene with Rob and Dave the second week of February, after a brief hiatus!

In this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted.  Doctor Dave takes the lead and defines those who will be the most receptive and rewarded from creative Mentorvention.   By the way, Mentorvention is introduced in it's book form, published on Amazon and available for all right now!  Please pick up your copy as soon as you can and give your reviews.  If you wish to take control of your career, the first step is the understanding that there are many who wish to help.  You only need to ask and find the right mentors.  Listen now and message to [email protected].

Mentorvention: Seize Control of Your Career with a Mentoring Intervention: Aron PhD, David: 9798991959407: Amazon.com: Books

Hamilton Sales Training has been the project of passion for Rob over the past decade.  It has been there, in maybe several forms, without the butcher paper pulled down.  But now, with the help of Doctor Dave's EPIER situation analysis, the whole project will begin to take form!  Have a great holiday season listeners and join us back in January 2025!

Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors.  Only 1/3 have one.  What is Mentorvention?  It is a solution for those who need mentorship in order to build control and confidence in the careers they have chosen.  It is vital.  
Doctor Dave speaks about a minimum viable product and a minimum viable audience.  It is a mistake to attract everyone in the world, but who is next?  Who is the next who needs this solution?  Well, they can be those who might be early in their respective careers or in a transition point.  All of us have either been there or will be there.  The timing of this offering is perfect.  Join Doctor Dave as he meets out his offering and what it will mean to so many.  This is what we need.  Comment at [email protected] and keep the demand coming!

Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history.  It is one of continuous learning and growing confidence.  The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to the concepts of Feigned Indifference and The Technique.  Doctor Dave improves on the mission statement for Hamilton Sales Training...  "To alter the careers of sales consultants for the better by providing materials teaching advanced methods."  Choosing a niche and changing one life at a time rather than changing the world is highlighted.  Motivation for what it is:  Use the great ones as a spark, but motivate yourself!  The benefit of anxiety and stress is discussed with examples.  Don't miss this one!

Doctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up!  Welcome to Marketing vs. Sales Season Two!  Dave Aron's creative Own Your Origin Story is at the center of this issue.  It defines everything we do in Sales and Marketing.  Take a listen.  Make it ten.  And share it!

As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues!  Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and sell themselves and take new products to market!  Stay tuned for Season Two of Marketing vs. Sales coming soon in October 2024...