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Marketing while you Sleep - The Power of SEO!


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This week, I'm diving into SEO and marketing while you sleep - because who doesn't want their business working hard while they're catching some well-deserved shut-eye?

I'm chatting about the reality of getting your holiday business found online without losing your sanity in the process. No fancy jargon or complicated tricks here - just straight-talking advice that actually works for real people running real businesses.

Now, I know SEO can feel like trying to crack some mysterious code that Google keeps changing (because, let's face it, they do!). But here's the thing - it doesn't have to be overwhelming or turn you into a tech wizard overnight.

So if you've been wondering how to get Google to notice your gorgeous short-term rental or glamping property without staying up all night tweaking keywords, grab a cuppa and let's get into it!

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Key Takeaways:

  1. SEO isn't rocket science - it's just about helping the right guests find you when they're searching
  2. Your website can be working for you 24/7, even when you're fast asleep (now that's what I call a good employee!)
  3. Small, consistent efforts beat massive overhauls every single time
  4. Google loves fresh content, but it doesn't have to be perfect - progress over perfection, always
  5. Don't get caught up in all the technical stuff - focus on what your guests actually want to know

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Further SEO Training:

SEO Case Studies: Join my Membership to access the course

SEO Tools:

Yoast SEO - Free WordPress Plugin

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Do you have a marketing roadmap for your business?

No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.

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What would you do with an extra £20k+ in your holiday business?

I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.

It is easier than you think to move to 70%+ direct bookings.

If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!

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Connect with Sarah:

Website

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Facebook

LinkedIn

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Get Fully BookedBy Sarah Orchard