Marketing often feels like the most challenging part of running a creative business, but it doesn’t have to. 

In this episode, Lyric Kinard talks with Amberleigh Adoff, a former art educator turned surface pattern designer, social media manager, and creative mentor. Amberleigh shares her journey from teaching to building a thriving creative business and offers practical, stress-reducing strategies for marketing. From working backward to plan your launches, to repurposing content instead of reinventing the wheel, to focusing on engagement over perfection, Amberleigh helps us see that sustainable marketing is less about hustle and more about structure, clarity, and connection.

Whether you’re an educator launching your first online course or a maker looking to grow your visibility, this conversation will give you the confidence to market with ease and create a business that actually supports your creativity.

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