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Marketing4Waste episodes
- Bad Smell in Waste Management and How to Transform it in Advantage thanks to Marketing.Bad Smells in Waste Management: How To Transform It into an Advantage Thanks to Marketing.
Bad smell is probably the most important aspect that qualifies waste as waste.
In fact our mind associates the bad smell to something to move away from us.
The same happens when we are talking about organic waste.
But in the solution of the chemical problem of bad smell there is an important marketing opportunity for all the companies involved in waste management. For that reason I invited my friend Eng. Renato Ragni (founder of https://www.abbattimentocattiviodori.com/) to give you an overview about the origin and the solution of bad smell. During the conversation I’ll show you how to use the absence of bad smell in your plant as a competitive advantage to promote the waste collection of organic wastes.43 min - The Importance of Branding in Waste Management: How to Build your BrandWhat is a brand?
Maybe you think that is something well expressed from your logo or your claim but believe me there is much more to understand…
In fact branding is something that boosts your business and protects it from the attacks of your competitors. For that reason I decided to invite Sergio Gramuntell here a Marketing4Waste. In this 30 minutes of talk with Sergio we’ll analyze how to build a brand and how to use it in your waste management business.24 min - Waste Management & Social Media_ How to Release Their PowerIn this episode of Marketing4Waste with Nelson Kamanda, Social Media Expert of MiM®, we'll show you how to use social media to boost your waste management services.
Starting from the creation of the right engagement with your posts up to the attraction of potential clients. Nelson will share with you the 4 rules to respect to obtain the maximum results from your social pages starting from the selection of the most useful social media platforms in function of the presence of your target audience.
In the previous episode I shared with you the information about the IWEX 2022, the 3rd fair show event in Waste Management that now changed dates. In fact due to the pandemic the new dates are from the 26 February to 1 March 2022 in Tehran, Iran.29 min - Overview on the 2nd International Conference On Resource Efficiency & Circular Economy 19 January SriLankaDuring this Podcast Event thanks to Sasanka Dias will offer you an overview of what happened during the 2nd International Conference on Resource Efficiency and Circular Economy developed in SriLanka the 19 January 2022.
Our overview will be focused on the development of Marketing Strategies starting from the topics and trends developed during the event.
Follow us and write us your messages on info@marketing4waste, it will be our pleasure to answer your questions.
PS: Remember the next 3rd IWEX Fair Event on Tehran, 16-19 February 2022, the International Waste Management, Recycling, Municipal Services and Related Industries. Write us for more informations on [email protected]36 min - IWEX The Waste Management Event in TehranThis Episode of the Podcast is totally dedicated to the event IWEX the 3d Edition of the International Waste Management Trade Show That Will Show Up on Tehran from the 16 to the 19 of February 2022.
During the podcast Ali Divband, manager and organizers of the show through the Nikaatis Company, will show us why to visit the event if you are a Waste Manager or the owner of a Waste Management company.
In fact Iran is the most stable country of the Middle East and with an Annual economic growth rate of 8% offers a large possibility of investment, especially in waste management where the Local Government is supporting all the companies interested in solving the waste problem.
For more information about the event write us on [email protected] or visit https://iwex.nikaatis.ir/en/22 min - From Waste to Material: A Mind Shifting with Ken Alston Pt.2Shortage of raw materials characterized 2020 and 2021.
Following the forecast of the most influential agencies in the world, probably 2022 will be characterized by several shortages especially for important materials like rare hearths, aluminium, copper, etc.
In front of this scenario there are two ways: increase the mining process risking the health of our planet or change the approach by starting considering waste as materials.
That’s an important mindset shift for waste management companies and for citizens.
As psych science teaches us that to have a mindset shift the time needed is between 21 days to over 90 days.
It takes a long time but not only that, in fact what is important for the mindset shifting is that the person is exposed every day to the same stimulus/message.
This is where the most important tool for making the change of mindset happen comes into play: marketing.
In fact, this is the only tool capable of making the message accessible to everyone in target.
If you want to understand the transition from waste to materials then don't miss this Linkedin Live in which, with Ken Alston maximum expert in the transition from waste to material, we will give you all the indications to transform your company from a waste management center to a materials management center.
PT.234 min - From Waste to Material: A Mind Shifting With Ken Alston Pt. 1Shortage of raw materials characterized 2020 and 2021.
Following the forecast of the most influential agencies in the world, probably 2022 will be characterized by several shortages especially for important materials like rare hearths, aluminium, copper, etc.
In front of this scenario there are two ways: increase the mining process risking the health of our planet or change the approach by starting considering waste as materials.
That’s an important mindset shift for waste management companies and for citizens.
As psych science teaches us that to have a mindset shift the time needed is between 21 days to over 90 days.
It takes a long time but not only that, in fact what is important for the mindset shifting is that the person is exposed every day to the same stimulus/message.
This is where the most important tool for making the change of mindset happen comes into play: marketing.
In fact, this is the only tool capable of making the message accessible to everyone in target.
If you want to understand the transition from waste to materials then don't miss this Linkedin Live in which, with Ken Alston maximum expert in the transition from waste to material, we will give you all the indications to transform your company from a waste management center to a materials management center.
PT.114 min - Are You Asking the Right Questions? Pt.2Are you asking the right questions?
That's the second part of the episode that me and my teammate Sasanka Dias recorded to define a starting point for the actions needed to increase the positive impact of a waste management company.
During the 30 minutes episode we discuss about 3 questions
— How are you solving their problems?
— How are your competitors solving the same problems?
— What happens if your audience doesn’t solve the problems?29 min - Are you Asking the Right Questions? Pt. 1Are you asking the right questions?
That's the first part of the episode that me and my teammate Sasanka Dias recorded to define a starting point for the actions needed to increase the positive impact of a waste management company.
During the 30 minutes episode we discuss about 3 questions
– Which is your market?
— Which is your audience?
— Which are they problems?24 min - Introduction of Marketing4WasteIntroduction of the podcast with a short discussion between Samuele Barrili and Sasanka Dias the Personal Branding expert of MiM® Marketing Interim Managers.14 min
About Marketing4Waste
From the publisher's feed
Are you a Waste Manager?
Are you the owner of a Waste Management company?
Are you involved in Waste (Management, Treatment, Collection, Recycling)?
The podcast Marketing4Waste is for…
Are you the owner of a Waste Management company?
Are you involved in Waste (Management, Treatment, Collection, Recycling)?
The podcast Marketing4Waste is for…
you.
Why?
I’m sure that you know that wastes are growing every single day.
That’s because the world population is also growing every single day and wastes are a direct consequence of the development.
But it’s a consequence that if mismanaged, as it’s still happening, it will cause serious problems for all of us.
Due to that I know that there are people that talk about waste reduction, waste zero, and a lot of utopian ideas. In fact, how is it possible to stop the waste production if from the beginning of the presence of humanity on this planet waste is always produced?
Being in the Waste field you know what I’m telling you.
And I want to confirm to you that: wastes are a problem.
A problem that we are facing.
Problem due to their mismanagement.
How to solve this problem?
Probably you don’t know but Marketing is the most powerful system to educate people and to drive people to change their habits.
Indeed mismanagement originates from wrong habits.
There are two ways to change habits:
– Fight with the people, and the results are under the eyes of everyone;
– Educate people about the value of their waste.
The first way didn’t work and continues to don’t work, also if the governments change the taxations system about the wastes.
The second way works but how can you apply it?
Through the schools but you need 20 years or more to educate the new generations.
Through Marketing educating people about the value that they can obtain in exchange for their wastes.
Who am I to tell you that?
I’m Samuele Barrili and I’m the founder of MiM® Marketing Interim Managers, the First Interim Company focused in Marketing Management for Waste Companies. I’m also the creator of Marketing4Waste the First Marketing Masterclass dedicated to teach marketing to Waste Managers and people involved in waste management.
In Marketing4Waste podcast me and some guys of my international teams will unveil how to use some strategies and some tools to create a marketing strategy that helping your company to collect more and better wastes will increase the turnover of your company.
Welcome to Marketing4Waste Podcast
Feel free to contact me on my linkedin profile going here: https://www.linkedin.com/in/samuele-barrili/
Why?
I’m sure that you know that wastes are growing every single day.
That’s because the world population is also growing every single day and wastes are a direct consequence of the development.
But it’s a consequence that if mismanaged, as it’s still happening, it will cause serious problems for all of us.
Due to that I know that there are people that talk about waste reduction, waste zero, and a lot of utopian ideas. In fact, how is it possible to stop the waste production if from the beginning of the presence of humanity on this planet waste is always produced?
Being in the Waste field you know what I’m telling you.
And I want to confirm to you that: wastes are a problem.
A problem that we are facing.
Problem due to their mismanagement.
How to solve this problem?
Probably you don’t know but Marketing is the most powerful system to educate people and to drive people to change their habits.
Indeed mismanagement originates from wrong habits.
There are two ways to change habits:
– Fight with the people, and the results are under the eyes of everyone;
– Educate people about the value of their waste.
The first way didn’t work and continues to don’t work, also if the governments change the taxations system about the wastes.
The second way works but how can you apply it?
Through the schools but you need 20 years or more to educate the new generations.
Through Marketing educating people about the value that they can obtain in exchange for their wastes.
Who am I to tell you that?
I’m Samuele Barrili and I’m the founder of MiM® Marketing Interim Managers, the First Interim Company focused in Marketing Management for Waste Companies. I’m also the creator of Marketing4Waste the First Marketing Masterclass dedicated to teach marketing to Waste Managers and people involved in waste management.
In Marketing4Waste podcast me and some guys of my international teams will unveil how to use some strategies and some tools to create a marketing strategy that helping your company to collect more and better wastes will increase the turnover of your company.
Welcome to Marketing4Waste Podcast
Feel free to contact me on my linkedin profile going here: https://www.linkedin.com/in/samuele-barrili/