When given a choice for a column layout on your pages, what's really the best for marketing your products or services effectively? Is there an underlying theory for selecting a layout that will perform better than others?

Watch this Web clinic replay to learn more about a recent experiment with a large technology company involving column layouts that you can use to aid your landing page optimization efforts.

Most usability and design experts would agree that responsive design is an ideal solution for rendering webpages across multiple devices as users transition between desktops, tablets and mobile devices.

While 2013 was a great year for featuring new discoveries to help you do your job better, the sheer volume of actionable takeaways and key principles can be overwhelming for marketers in the trenches struggling to keep pace.

In this MarketingExperiments Web clinic, the MECLABS research team reviewed the top five discoveries of 2013 and how you can use those insights to aid your marketing efforts in the upcoming year ahead.

When you think of email campaigns today, it’s easy to feel overwhelmed by the war for attention being waged in everyone’s inbox.

Watch this Web clinic replay to learn about two approaches you can use to increase customer interest in your subject lines.

Imagine one of your webpages for a moment. Is your copy communicating everything a customer needs to move to the next step in your sales process? What if you are losing business simply because customers don’t have enough information to make the decision to buy?

Watch this Web clinic replay to learn how one company captured 36% more total sales by adding a simple paragraph to its page.

The guiding principles of conversion optimization often call for sharpening the focus of your messaging to appeal to a single customer persona. But, how do those principles apply to elements of copy and design that serve multiple visitor types with different needs and interests?

Watch this Web clinic replay to learn about how design and copy changes "broke the rules" of optimization and led to a 331% increase in conversion.

Category pages are a standard for websites offering multiple products, yet they often take a backseat in testing and optimization.

Watch this Web clinic replay to learn about how design changes to a series of category pages led to a 61.2% increase in product purchases.

When you think of email campaigns today, it's easy to feel overwhelmed by the war for attention being waged in everyone's inbox.

Watch this Web clinic replay to learn about three key principles every marketer should know for crafting effective email messages.

Accordion-style checkouts, among other developing cart technologies, have become increasingly popular in e-commerce, especially from its use by top-grossing companies. But, does this style really perform better?

Watch this Web clinic replay to learn how accordion-style checkouts affect optimization.

Marketers are discovering A/B testing has become increasingly sophisticated. Even though software platforms can make testing easier, many marketers are left questioning how they should best approach the testing process.

Watch this Web clinic replay to hear some of the most common questions associated with online testing answered by members of the MECLABS research team.