Marketplace Blueprint: Product Marketing Strategies for Amazon

In this episode of the Marketplace Blueprint podcast, Robyn interviews Dylan Carter from GoAura, as he shares his insight on pricing strategies and using re-pricers.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central. You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

In this episode of the Marketplace Blueprint Podcast, Robyn speaks with Melissa Burdick President and cofounder of Pacvue and Matt McGrory Senior Account Marketing Manager at Pacvue about how to get the most out of your advertising dollar on Amazon.

Matt and Melissa share from their experience of working with a large number of advertisers. Pacvue is a third-party tool that allows sellers and brand owners to automate their ads on Amazon. To be successful in advertising on Amazon it is about making sure that you are using a strategy that will maximize your budget and existing traffic for your product.

We also recently published an article in Search Engine Journal on the "Top 11 Amazon Advertising Mistakes To Avoid," that we recommend for those looking for ways to be more effective with Amazon advertising.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

Amazon has been actively working to expand the grocery and gourmet category. In addition to acquiring Whole Foods, Amazon has been actively incentivizing sellers to make grocery items available with a fee discount for food items under $15. Selling Food can be particularly complicated on Amazon as there are very specific guidelines about expiration dates, packaging, and meltable items.

In this episode of the Marketplace Blueprint Podcast, Robyn talks with Ryan Yaple to highlight some of the considerations before listing your food item on Amazon. Ryan is a high volume seller that specializes in grocery items on Amazon.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

In this episode, Robyn speaks with Tom Jerige, CEO and founder of Clean n' Brew. Tom gives us the inside story and tips on his company's journey into Whole Foods while also growing his online sales presence. In the interview, Tom shares the process his brand, Clean n' Brew, took to gain placement in multiple Whole Food locations.

For most brands, selling in brick and mortar stores can be a fantastic way to increase their cash flow and enhance their visibility to new potential customers. The increased distribution can help with new customer acquisition and brand awareness. This can, in turn, boost your sales and ability to scale your business on Amazon as you have the additional branded search you can leverage for selling online.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

In this episode, Robyn speaks with Jim Christian, who is the CEO and founder of Blush Digital, a boutique agency that focuses on helping enterprise and mid-market companies around the world. Jim shares about his journey in digital marketing from working at GoDaddy to owning his own digital marketing agency and running the Advanced Search Summit.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

Amazon tells us that people find products primarily through search. Adding additional keywords gives your products more doorways for customers to find your product. Adding keywords to the backend of a listing or to the existing bullets or title of a listing can make a significant difference in the sales velocity and potential advertising costs for a product.

You can add additional keywords for your product in the title, bullets, and backend keywords for a product. The impact these changes will have on your sales velocity will depend on:

• How the listing was before being optimized
• Amount of research that went into the keywords
• Competitiveness of the keywords added

In this episode, Nate and Robyn share about adding additional keywords to your listing, what type of keywords to prioritize, and what you should avoid when updating your product detail pages on Amazon.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

In this episode, Mark Buringer of Qubit Toys shares his company's experience and what it was like being featured on the first season of a national show like Shark Tank. Mark tells us about his path to get on the show. Mark goes on to explain how the show's dynamic worked in his case, the contingency deal he was able to obtain, and how that initial deal developed after the show.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

Variation listings on Amazon can help you increase sales, conversion, and lower your ad costs. We share the fundamentals of parent-child listings on Amazon.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

There are specific considerations and timing that has to take place when considering moving your sales on Amazon from Vendor Central to Seller Central to make sure that you do not jeopardize your relationship with Amazon during the transition. If you think you may need to move to Seller Central in the future, there are also steps you can take to make sure you can quickly transition if your items were to no longer be carried on Vendor Central.

In this episode, Peter Kearns of 180Eccomerce shares from his experience moving brands from Vendor Central to Seller Central. We also cover some of the specific considerations you need to consider as you consider moving your Amazon sales from a 1P to a 3P relationship on Amazon

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.

Amazon has specific rules on what type of UPCs that they will accept as valid. In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode database.

The answer to that problem can depend on a few factors. One of these factors is the category of your item. While Amazon requires a UPC for a majority of categories, there are some categories on Amazon that do not require a UPC. Amazon has a list available with the requirements for GTINs (Global Trade Identification Numbers)in Seller Central.

If a UPC is required, you want also to note that Amazon has specific policies around UPCs. Amazon's policy about UPCs states that:

"We verify the authenticity of product UPCs by checking the GS1 database. UPCs that do not match the information provided by GS1 will be considered invalid. We recommend obtaining your UPCs directly from GS1 (and not from other third parties selling UPC licenses) to ensure the appropriate information is reflected in the GS1 database."

This means that technically, for your UPC to be valid to create a listing on Amazon, it should be a GS1 barcode registered to the company that makes the product. There are a few categories that do not require UPCs at this time. For those products, you generally need an MPN (manufacturers part number) to create your listing.

Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information.

We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.

You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.