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🚀 Dive into the world of exponential business growth with David B. Horne on the next episode of MarketPulse: Pros & Pioneers! 🌟

💡 This week, we're unpacking the secrets to scaling from the mastermind behind ADD then Multiply, author, and TEDx speaker, David B. Horne. Get ready for an episode filled with insights that could redefine your growth strategy.

🔍 Discover the FACE Methodology: David will share his unique FACE (Fund, Acquire, Consolidate, Exit) approach that has propelled businesses to new heights. Learn how this strategy can add value to your growth plans.

📚 The Power of a Book: Hear how David's journey into authorship not only refined his focus but also opened doors to new opportunities, enhancing his credibility in the market.

🤝 Networking Done Right: David emphasizes the importance of genuine connections and reciprocity in networking. Learn how to transform your LinkedIn strategy to attract inbound leads and build meaningful relationships.

🚀 Advice for Aspiring Businesses: If you're steering a business with ambitions to scale, don't miss David's key piece of advice for laying the foundation for exponential growth.

📅 Mark your calendars! Join us on March 27th at 3 PM UK time to unlock the strategies that could catapult your business into its next growth phase. Subscribe now to catch this enlightening episode with David B. Horn on MarketPulse: Pros & Pioneers.

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

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In this episode of MarketPulse: Pros and Pioneers, we dive deep with Rob Dwyer, an industry veteran in the contact center space and a key figure at Happitu, to explore the evolving landscape of marketing and customer engagement.

Rob shares his journey from the contact center to spearheading a software initiative, shedding light on the crucial role of conversation analytics in today's business environment. Discover the challenges businesses face when marketing to senior audiences and the often-overlooked potential of industry events.

Rob's insights into the effectiveness of various marketing strategies, including the power of a well-crafted website and the strategic use of Google Ads, offer valuable lessons for businesses navigating the digital marketing space.

We also delve into the importance of humanising your brand. Rob emphasises the impact of content marketing and the significance of establishing a personal connection with your audience even before the first conversation. Whether it's through podcasts, social media, or other content platforms, learn how to make your brand relatable and trustworthy.

[00:00:00] - Welcome and Guest Introduction

[00:01:51] - Sponsor Shoutout: Gridbank.io

[00:02:39] - Super Bowl Excitement and Acting Career

[00:05:01] - From Contact Center to Happitu

[00:06:07] - The Impact of Conversation Analytics

[00:08:23] - Marketing Challenges in the Senior Audience

[00:09:16] - The Struggle with Industry Events

[00:20:21] - The Power of a Good Website and Google Ads

[00:26:08] - Humanising Your Brand through Content

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Contact Rob at www.happitu.com

or on LinkedIn at https://www.linkedin.com/in/j-robert-dwyer/

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

🌟 Get ready for a thrilling ride on the MarketPulse Podcast! This week, we're diving deep with Rob Dwyer, a true maestro in the world of conversation analytics and customer experience. 🎙️

💡 Unlock Secrets to Marketing Mastery: Discover the ins and outs of marketing to a senior audience, the surprising truth about industry expos, and the untapped power of a well-crafted website.

🚀 From AI to Authenticity: Explore how cutting-edge technology meets human touch in shaping customer journeys. Learn how Rob's team uses Google Ads effectively and why content is king in establishing expertise.

🎉 Real Wins, Real Challenges: Rob shares firsthand the highs and lows of navigating the tech landscape, offering actionable insights you can apply today.

🔥 Don't Miss Out! If you're eager to elevate your marketing game, join us on March 20th at 3 PM UK time. Subscribe now and step into the future of marketing with Rob Dwyer of Happitu on the MarketPulse Podcast!

🌐 Dive into happitu.com and connect with Rob on LinkedIn for a sneak peek into the revolutionizing world of conversation analytics.

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

In the inaugural episode of MarketPulse, we had the pleasure of hosting Kerry Guard, CEO of MKG Marketing, a digital agency that specializes in helping cybersecurity marketers build trust through SEO and digital advertising. Kerry shared her journey from studying photography to leading a pioneering digital marketing agency, emphasizing the importance of a "people first" culture in today's remote working environment.

Kerry provided invaluable insights into the changing landscape of B2B tech marketing, highlighting the shift towards a buyer's market where traditional cold outreach no longer holds the sway it once did. She stressed the importance of allowing potential clients to come to you when they're ready, focusing instead on building brand awareness and generating demand through quality content and SEO.

Listeners gained a wealth of actionable advice, including the foundational steps businesses should take before ramping up their marketing efforts and the significance of establishing a solid SEO and content strategy. Kerry's unique perspective on the importance of work-life balance, agile methodologies, and adapting to the evolving buyer's preferences offered a fresh take on how to approach marketing in today's dynamic digital landscape.

This episode is a must-listen for anyone looking to navigate the complexities of marketing in the tech sector while maintaining a strong, values-driven company culture. Tune in to hear Kerry Guard's fascinating story and expert advice on making your marketing efforts more effective and human-centric.

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

The inaugural episode of MarketPulse: Pros & Pioneers is now LIVE and available for streaming!

In this episode, I had the privilege of sitting down with Kerry Guard, CEO of MKG Marketing, to dive deep into the world of digital marketing strategies for SMEs and bootstrapped business owners.

Here’s what you’ll learn:

The Power of SEO & Digital Ads: Discover how to leverage SEO and digital advertising to elevate your brand and drive leads.

Overcoming Marketing Challenges: Gain insights into navigating the common pitfalls that SMEs face in their marketing efforts.

Building a Strong Brand: Learn the importance of building your brand before you need it and the long-term benefits of consistent marketing.

If you want to find out more, contact details are below:

Kerry Guard

https://www.linkedin.com/in/kerryguard/

[email protected]

Paul Banks

Paul’s LinkedIn: https://bit.ly/46zZAHb

Javelin Content Management: www.javelincontent.com

Marketing Helpdesk: www.marketing-helpdesk.com

Email: [email protected]

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!

Want to know why MarketPulse: Pros and Pioneers is going to revolutionise your business? Give the first episode a listen, and find out!

Thanks for listening!!

You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!

We're also on YouTube!

If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.

This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.

Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.