When you listen to this episode, you'll hear why your social media content should focus on value over aesthetics, how brands are disrupting saturated industries, Nick’s relationship-driven approach to marketing his business, warning signs that a rebrand is needed, how Nick uses the Ivy Lee method to be more productive, what happens when brands fail to be authentic, how hiring a business coach can help with building out business processes, and why Nick is a staunch advocate of daily videos.