Markigy: The Science of Marketing Strategy

By Leanne Dow-Weimer

Marketing is evolving faster than ever. As trends come and go, it's becoming harder to decide which strategies are effective at generating revenue.

As marketers, we are constantly bombarded with new t... more

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FAQs about Markigy: The Science of Marketing Strategy:

How many episodes does Markigy: The Science of Marketing Strategy have?

The podcast currently has 77 episodes available.

Markigy: The Science of Marketing Strategy episodes:

August 20, 2026Stop Building Spaghetti Funnels: Build One Webinar That Converts w/ Casey Zeman
Casey Zeman, founder of EasyWebinar, joins Leanne to unpack why webinars remain a powerful full-funnel marketing and sales tool, even in the age of AI.
They discuss how webinars can move prospects from awareness to conversion, shorten the sales cycle, and create higher-quality leads through education and storytelling. Casey also shares how he used webinars to grow his course business from $15K to $245K in annual sales and eventually build EasyWebinar.
They also cover:
Using webinars across the customer journey

Storytelling that builds trust and drives action

Live vs. automated webinars

Using webinars for customer research and offer validation

How AI is changing webinar creation and marketing execution

Why human expertise and strategy still matter in an AI-driven world
Casey's perspective on AI is particularly important: AI is getting exceptionally good at execution, but execution and mastery aren't the same thing.
The opportunity for marketers isn't simply to produce more content. It's to combine human expertise, customer understanding, storytelling, and strategy with technology capable of executing those ideas at unprecedented speed.
If you're working in marketing, demand generation, sales, SaaS, customer acquisition, or building an expert-led business, this conversation offers a different way to think about where webinars fit into the modern funnel.
Connect:
Casey Zeman, Founder of EasyWebinar
www.CaseyZeman.com
https://www.instagram.com/caseyzeman/
https://www.youtube.com/@CaseyZeman

Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
www.markigy.com
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52min
August 06, 2026Stop Guessing: Build a Creative Testing System That Scales w/ Allyson Cochran
For years, marketers competed by finding increasingly precise audiences.
Today, that advantage is disappearing.
In this episode, Leanne sits down with Allyson Cochran, Chief Revenue Officer at Silverback Strategies, to discuss why AI-powered advertising platforms have changed the rules—and why creative has become the most important lever for marketing performance.
They discuss:
Why "Creative is the New Targeting" is more than just a buzzword

How privacy regulations permanently changed paid advertising

Why customer psychology matters more than demographics

Building micro-personas instead of generic buyer personas

Creating a scalable creative testing system

The biggest mistakes marketers make with AI-generated content

How to prevent creative fatigue

Why strategy is becoming more valuable than technical execution

The future of marketing careers in an AI-first world

What marketing leaders should be asking agencies instead of requesting individual services
Whether you're running paid media, leading a marketing team, or trying to understand how AI is changing digital advertising, this conversation offers practical frameworks you can put into practice immediately.
Connect with Allyson Cochran
LinkedIn:
https://www.linkedin.com/in/allysoncochran/

Connect with Leanne Dow-Weimer
LinkedIn:
https://www.linkedin.com/in/leannedow/
www.markigy.com
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43min
July 23, 2026Stop Blaming MQLs: Build Better Marketing Alignment w/ Chloe Addis
Sales and marketing have been talking about alignment for years, yet most organizations still struggle with the same problems. In this episode, Chloe Addis shares why the real issue isn't lead quality or reporting—it's trust.
Leanne and Chloe discuss why marketers need to "market" to their internal stakeholders, how shared definitions of success transform collaboration, and why context is the missing ingredient in most lead handoffs. They also explore how AI is reshaping marketing, why human strategy matters more than ever, and the risks of relying on automation without developing future marketing talent.
If you've ever heard "marketing leads aren't good enough," this episode explains why that conversation is really about communication, not campaigns.
Key Discussion Topics
Why trust is the foundation of sales and marketing alignment

Creating shared definitions beyond traditional MQLs

The importance of ICP alignment across the organization

Giving sales richer buyer context instead of just lead scores

Why internal marketing is often overlooked

AI's impact on modern marketing teams

Developing marketers who think strategically—not just operationally

Why B2B buying journeys are far messier than most funnels suggest
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38min
July 09, 2026The Secret Behind Brand Evangelists & Community
What happens when marketing stops being about campaigns and starts being about people?
In this episode of Markigy, Leanne sits down with Leslie Greenwood, co-founder of Wednesday Women and longtime community builder, to explore why the future of marketing belongs to companies that create genuine human relationships, not just impressions.
Leslie shares why word-of-mouth marketing is still the highest-leverage growth strategy available, why listening to customers should shape every business decision, and why community is built around shared problems, not platforms.
Together they discuss why AI is making human connection even more valuable, how founder reputation impacts company growth, and why thoughtful customer experiences create lifelong advocates who willingly market your brand for you.
If you're building a SaaS company, growing a community, leading marketing, or trying to stand out in an increasingly noisy marketplace, this episode offers practical insights on creating customers who become your strongest competitive advantage.

In This Episode
Why word-of-mouth remains the most underutilized marketing channel

How customer listening creates better products and stronger businesses

The difference between authentic community and simply having a Slack group

Why founder reputation matters more than ever

Small customer experiences that generate lifelong loyalty

Why AI increases—not decreases—the value of human connection

How customer advocacy becomes a sustainable growth engine

The role of community in modern go-to-market strategy
Connect with Leslie Greenwood
LinkedIn:
https://www.linkedin.com/in/leslie-greenwood/
https://www.linkedin.com/company/wednesday-women/
Website:
https://www.wednesdaywomen.org/exec-membership
Connect with Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
www.markigy.com

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44min
June 25, 2026Why Great Marketing Fails Without Great Process with Brandi Starr
Most organizations don't have a talent problem they have a process problem.
In this episode, Leanne sits down with Brandi Starr, Chief Experience Officer at Tegrita, co-author of CMO to CRO, host of Revenue Rehab, and a go-to-market strategist who has spent more than a decade helping large organizations navigate growth and transformation. Together they unpack one of the most overlooked drivers of revenue performance: process.
Brandi shares why even high-performing teams struggle when they operate in silos, how weak planning creates hidden revenue leaks, and why leaders must stop viewing process as an operational concern and start treating it as a strategic advantage. The conversation also explores change management, organizational friction, executive leadership, and what it really takes to make transformation stick.
In This Episode
Why process is one of the biggest untapped growth levers in modern marketing organizations

How siloed teams create inefficiencies that impact revenue

The difference between annual planning and adaptive planning

Why communication and coordination matter more than most leaders realize

How to identify and remove organizational bottlenecks

The role of leadership in driving process adoption

Why change initiatives fail—and how to make them stick

How AI is impacting marketing and why the future remains difficult to predict
3 Key Takeaways
1. Process Drives Revenue
Many organizations focus on campaigns, technology, and headcount while overlooking the operational processes that connect everything together. Without alignment and coordination, even great teams leave revenue on the table.
2. Communication Must Be Built Into the System
Annual planning meetings aren't enough in today's environment. Successful organizations create intentional processes for teams to reconnect, review progress, adjust priorities, and pivot when conditions change.
3. Change Doesn't Happen by Accident
The organizations that successfully transform are the ones that anticipate friction, address concerns early, and consistently reinforce new behaviors. Leaders must champion change from the top down if they want it to last.
About Brandi Starr
Brandi Starr is the Chief Experience Officer at Tegrita, a revenue marketing consultancy that helps organizations navigate complex go-to-market transformations. She is the co-author of CMO to CRO: The Revenue Takeover by the Next Generation Executive, host of the Revenue Rehab podcast, and creator of Brandi Starr Studios, where she shares insights on marketing, revenue growth, leadership, and organizational change.
Connect with Brandi
LinkedIn:
https://www.linkedin.com/in/brandistarr/
Book: CMO to CRO: The Revenue Takeover by the Next Generation Executive https://a.co/d/0bVUV5qv
Podcast: Revenue Rehab
https://revenuerehab.live
Substack: The Brandi Starr Studio
https://substack.com/@brandistarr
Connect with Leanne
LinkedIn:
https://www.linkedin.com/in/leannedow/
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Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved
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50min
June 11, 2026Trust, Partnerships, and the Future of Demand Generation
In this episode of Markigy, Leanne sits down with Will Taylor to explore why partnerships, communities, and ecosystems are reshaping the way buyers make decisions. Drawing on his background in psychology, sales, and partnerships, Will explains why traditional inbound and outbound strategies are becoming increasingly crowded and how organizations can drive growth by going to market with their market rather than shouting at it.
Together, they discuss the psychology behind purchasing decisions, why people naturally seek trusted recommendations, the rise of ecosystem-driven marketing, and how brands can build sustainable growth through relationships rather than interruption.
Topics Covered
Why people buy from people they trust

The psychology behind purchasing decisions

The evolution from outbound to inbound to ecosystem marketing

How partnerships create trust at scale

Why community is becoming a competitive advantage

The role of social proof in modern B2B buying

How trust influences enterprise purchasing decisions

Why growth-at-all-costs is losing effectiveness

The connection between relationships and revenue

Predictions for the future of marketing and community-building

Connect with Will Taylor:
LinkedIn:
https://www.linkedin.com/in/vvilltaylor/
https://www.audienceled.com/

Connect with Leanne
https://www.linkedin.com/in/leannedow/
www.markigy.com
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Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved
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57min
May 28, 2026Why Most Brands Kill Long-Term Growth for Short-Term Wins w/ Sarah Renner
This week Leanne sits down with Sarah Renner to unpack one of the biggest challenges in modern marketing: why organizations consistently sacrifice long-term brand growth for short-term performance wins.
From strategic patience and emotionally resonant branding to measurement frameworks, AI-generated marketing noise, and the dangerous cycle of discount-driven growth, this episode explores why the future of marketing belongs to brands that build real human connection instead of chasing vanity metrics.
Leanne and Sarah also dive into why companies mismeasure success, how over-pivoting destroys meaningful analytics, and why marketers need to stop treating people like data points if they want to create genuine customer affinity and loyalty.
What You’ll Learn
Why strategic patience is critical for sustainable growth

The hidden risks of over-relying on lower funnel marketing

How discounting can train customers to become disloyal

Why emotionally resonant branding still outperforms performance marketing long term

The difference between measuring campaigns and understanding customer behavior

Why most organizations struggle to measure brand impact correctly

How partnerships, community, and human connection cut through marketing noise

The growing backlash against AI-generated “slop” content

Why treating customers as people — not segments — matters more than ever

How marketing teams can balance agility with long-term strategic consistency
Key Themes Discussed
Brand vs. performance marketing

Strategic patience in business growth

Measurement strategy and analytics alignment

Customer affinity and loyalty

AI-generated content and authenticity

Partnerships and community-led growth

Long-term brand equity vs. short-term revenue pressure
Connect with Sarah Renner
LinkedIn: https://www.linkedin.com/in/saraherenner/
Connect with Leanne Dow-Weimer
Website: www.markigy.com

LinkedIn: Leanne Dow-Weimer on LinkedIn
If you enjoyed this episode, please subscribe, leave a review, and share the episode with another marketer, founder, or GTM leader trying to build smarter, more sustainable growth strategies.
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42min
May 14, 2026Stop Confusing Busy with Productive Marketing w/ Dina Otero
In this episode, Leanne sits down with Dina Otero to unpack what modern demand generation actually looks like when marketing is tied directly to pipeline, revenue, and customer alignment—not just activity metrics.
From sales enablement systems and ABM workflows to the growing backlash against gated content and AI-generated noise, they break down why the best marketers are learning to pause, prioritize, and build more human experiences in an increasingly automated world.
If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, this episode is for you.
🔍 What You’ll Learn:
Why marketers confuse “busy” with productive

How strong sales enablement improves customer trust

Why random acts of marketing hurt growth

The difference between lead scoring vs. account scoring

Why gated content is becoming less effective

How AI will force marketing to become more human

How to evaluate channels before wasting budget

Why alignment across sales, marketing, and partnerships matters

How to build scalable internal enablement systems

Why success in marketing is deeply personal
If you’re a marketing leader trying to improve GTM alignment, reduce wasted spend, and create marketing that actually drives impact, moving away from random acts of marketing and endless busywork, this episode is for you.
Connect with Dina Otero:
https://www.linkedin.com/in/dinaotero
Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
www.markigy.com
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36min
April 30, 2026Partner-Led Growth: From 35 to 10k Contacts w/ Justin Zimmermann
In this episode, Leanne sits down with Justin Zimmerman to break down why most marketing strategies fail and how partnership-led ecosystems are quietly outperforming traditional demand generation.
From third-party trust models to multi-channel audience building, they unpack how to turn virtual events, newsletters, and communities into a compounding growth engine rather than one-off campaigns.
If you're trying to build a pipeline without burning budget- or stand out in an increasingly noisy AI-driven market- this episode is your blueprint.
🔍 What You’ll Learn:
How to build a partner-led audience acquisition engine

The difference between campaigns vs. compounding strategies

How to leverage “neutral” brands to increase conversion

What AI means for the future of attention and differentiation

What AI means for the future of attention and differentiation
If you’re tired of low-performing campaigns and want a smarter, trust-driven way to grow, this episode will completely change how you think about marketing.
Connect:
Justin Zimmerman
https://www.linkedin.com/in/justinzim/
www.PartnerPlaybooks.com
Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
www.markigy.com
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42min
April 16, 2026Stop Over-Structuring Partnerships w/ Shaunna Campbell
Partnerships Are a Growth Channel—Stop Over-Structuring Them
In this episode, Leanne sits down with Shauna Campbell to break down modern partnership strategy, how partnerships actually drive growth, and why most companies overcomplicate them from the start.
From integration partnerships to co-marketing and creator collaborations, they unpack how rigid programs, excessive tiers, and slow onboarding processes create friction—and prevent partnerships from reaching their full potential.
If you’re building or scaling partnerships and want to move faster, test smarter, and unlock new distribution channels, this episode is for you.
🔍 What You’ll Learn:
Why over-structuring partnerships slows down growth

How to start partnerships quickly (without formal programs)

Why the best partnerships begin as simple collaborations

How to test partnerships before scaling them

Where partnerships fit across the marketing funnel

The difference between partnerships, affiliates, and integrations

Why speed and flexibility matter more than perfect structure

How partnerships are evolving as SEO declines and paid media costs rise
Connect with Shaunna Campbell:
LinkedIn:
https://www.linkedin.com/in/shaunnacampbell/
Connect with Leanne:
https://www.linkedin.com/in/leannedow/
www.markigy.com
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Copyright © 2022-2026 Markigy LLC, Leanne Dow-Weimer All rights reserved
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29min

FAQs about Markigy: The Science of Marketing Strategy:

How many episodes does Markigy: The Science of Marketing Strategy have?

The podcast currently has 77 episodes available.