Don’t Say That

Marriott Pays $56M Fine to FTC Because They Kept Customer Data Too Long?

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In today’s episode, Greg and I dive into a crucial topic many businesses overlook—document retention policies. 

I know it doesn’t sound sexy, but this could save you from SERIOUS trouble. It’s all about knowing what data to keep, what to toss, and how to protect your customer information.

Last week another big-name settlement dropped involving Marriott and a $56 million settlement. What went wrong, and what can other business owners take away?

Greg explains exactly why this happened and what we can all learn from it.

Here’s what we cover in today’s episode:

  • The crucial importance of a document retention policy and why you should NEVER skip this step.
  • Lessons from the Marriott-Starwood case that can protect any business, large or small.
  • How to prevent exposure by deleting old data, from emails to sales call recordings.
  • The real risks of storing too much sensitive information and how it opens you up to lawsuits.
  • Why holding onto old data could cost you tens or even HUNDREDS of thousands in discovery costs.

    • If you’re still sitting on years of customer emails or sales recordings, this episode is your wake-up call. 

    Tune in to get the full breakdown on what you need to do to stay compliant, protect your customers, and save a lot of money!



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    Don’t Say ThatBy info4y8
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