In part two of our AI series, we dive into what it really takes to build an AI strategy for marketing teams. Host Elliott Brown is joined again by Aby Varma, founder and principal of Spark Novus, to explore how marketing leaders can operationalize AI with purpose and scale. From identifying high-impact use cases to aligning with business priorities and navigating change management, this conversation offers a practical roadmap for companies ready to embed AI into their marketing strategy.

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, connect and grow!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.

In the first episode of this two-part AI series, host Elliott Brown is joined by Atlanta-based AI strategist Aby Varma, founder and princial of Spark Novus, to break down what artificial intelligence really means for marketers. Whether you're new to AI or just trying to keep up, this episode covers the core use cases—like content creation, image generation, and automation—and offers practical tips you can start using today. It's your accessible, jargon-free guide to building AI into your daily marketing workflow.

Georgia Resources:

• Technology Association of Georgia
• Atlanta chapter of American Marketing Association
• Spark Novus
• Marketing AI Pulse Community
• Customer Data Alliance
• ConvergeX
• Atlanta chapter of Pavilion

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, connect and grow!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.

In this kickoff episode of Martech On My Mind, host Elliott Brown explores the untapped potential of immersive marketing in gaming and eSports. Featuring a powerhouse panel of Georgia-based industry leaders, the conversation dives into why gaming is the largest and most engaged entertainment medium—and how brands can authentically connect with diverse, global audiences through it. From real-world success stories and strategic brand partnerships to the rise of AI-driven gaming experiences, this episode highlights why Georgia is at the forefront of this booming industry and why marketers should be paying attention.

Meet the Guests:

• Todd Harris – CEO, Resurgence Gaming; Co-founder, Hi-Rez Studios
• Andrew Greenberg – Executive Director, Georgia Game Developers Association
• Robb Chiarini – Head of Partnerships, Licensing & Events, Zenni Optical
• Michael Simms – Owner, 2011 Creative Group; Co-founder, Divertica

This podcast is brought to you by the Marketing Society of TAG (Technology Association of Georgia).

Connect with us on LinkedIn to learn about upcoming events, connect and grow!

This podcast is produced by Clout Podcasting, a proud member of the TAG Marketing Society.