Martech Zone Interviews

  Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify’s overall strategic direction, including product development, marketing, team building and fundraising.

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This week, we'll be talking about all the great shows and guests we've had on the show from the past. 

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Delivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what changes they anticipate in 2012.

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Starr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses around the planet including corporations, non-profit organizations, authors, CEOs and associations worldwide. She has over 1200 active and direct relationships with editors, writers and segment producers worldwide and has secured placement and coverage for herself as well as her clients in media outlets around the globe, including Oprah mag, LA Times, Wall Street Journal, Good Morning America and The Today Show to name a few. In addition, I have secured major book, co-branding and licensing contracts for my clients worldwide through the power of social networking.

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Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a Day and her next book The New Relationship Marketing is now available. Connect with her at www.marismith.com.

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Jim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing. 

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Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile.  She is also a wife, mother of two, and customer service diva.

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As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company.  He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. , an independent web presence consultancy. In addition to his role at Webtrends, Kistner also writes for TrueSlant (acquired by Forbes), the Webtrends blog, and Social Fresh. He has been featured as a speaker at conferences such as OMMA Global, Web 2.0 Expo, eMetrics, and Social Fresh. In his free time, he founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.

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Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation.  In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.

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Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua.  He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations.  He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing.  Joe co-chairs the Word of Mouth Marketing Association’s ethics panel.  He speaks at universities and conferences around the world on social media ethics and content marketing.  

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