Martin Gontovnikas (HyperGrowth): What PLG Means for the CEO

pA lot of PLG talk is focused on operational strategies and tactics. But what does PLG mean for the CEO of a company? What should your mindset be? How do you address common objections you might hear from your team (especially if transitioning to PLG for the first time)./ppbr/ppstrongKey Takeaways:/strong/pulli[00:04] Fully supporting product level growth/lili[00:39] Investing in sales, self-service, and not optimizing for the local maximum/lili[02:27] KPIs and linking to revenue/lili[03:18] Growth teams need support and buy-in/li/ulpbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.linkedin.com/in/mgonto/ rel=noopener noreferrer target=_blankMartin Gontovnika/a, Co-Founder and General Partner at HyperGrowth Partners/ppa href=https://www.hypergrowthpartners.com/ rel=noopener noreferrer target=_blankHyperGrowth Partners/a/ppSubscribe tonbsp;a href=https://www.youtube.com/channel/UCaVvQTEaCyt2bbkoAh7wPyg rel=noopener noreferrer target=_blankBlake Bartlett on YouTube/a./ppPodcast produced bynbsp;a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView ournbsp;a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblognbsp;/afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p