Martin Gontovnikas (HyperGrowth): Why You Should Embrace a Community Strategy (and How to Do It)

p“Community” is a major buzzword today, and for good reason. Community creates leverage, and lots of it. Gonto ran marketing and growth at Auth0 for 7 years before the $6.5 billion acquisition by Okta. He cuts through the buzzword noise to give us his perspective and playbook on why (and how) to win with a community strategy./ppbr/ppstrongKey Takeaways:/strong/pulli[00:27] Overview —nbsp;Building a community/lili[02:24] Defining community, and why is it trending/lili[04:56] Creating communities through open source products, enterprise solutions, and other methods/lili[08:55] How to identify members to target if youre building from scratch/lili[13:31] Tapping into existing communities and identifying communities to target/lili[21:17] Doing research with a user, interviewing developers, and engaging on Twitter/lili[26:30] What does a community team look like, and who owns the effort in a PLG company?/lili[30:02] KPIs and measuring the business value of building community/li/ulpbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.linkedin.com/in/mgonto/ rel=noopener noreferrer target=_blankMartin Gontovnika/a, Co-Founder and General Partner at HyperGrowth Partners/ppa href=https://www.hypergrowthpartners.com/ rel=noopener noreferrer target=_blankHyperGrowth Partners/a/ppSubscribe tonbsp;a href=https://www.youtube.com/channel/UCaVvQTEaCyt2bbkoAh7wPyg rel=noopener noreferrer target=_blankBlake Bartlett on YouTube/a./ppPodcast produced bynbsp;a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView ournbsp;a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblognbsp;/afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p