Martin Moore talks about being human in our interfaces with customers and discusses the importance of delivering the right message to all stakeholders. He shares how understanding value at all levels allows for premium pricing, and how change can lead to opportunity through correct communication.

Key insights include: build customer personas, romance the change, and drive activity through inner purpose.

Connect with Martin on LinkedIn, and your host Fred Copestake at https://linktr.ee/fredcopestake.

Podcast sponsored by Remaster Media.