What are the red lines when it comes to sales outreach? Well, Martin Oresnik would argue it's when a vendor calls your family members asking for you!

When he posted about this a few months ago, Martin's post went viral, and seemed to touch a nerve in the infosec community. Which means the aggressive outreach tactics have officially started going way too far.

George K and George A wanted to fully humanize this experience because empathy is the only way to get back to trust in cybersecurity sales.

👊 ⚡️ Brass Tacks covered here:

• How to reach out to prospects when they gain new positions
• Sales training and playbooks
• What the balance of Patience/Persistence actually means

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