In this episode, we spoke to Martin Peters who is the founder and CEO of Xtatio, which is an app-based tool that empowers sales individuals to develop and improve their sales performance via 360 feedback including customers.

We spoke all about starting a new SaaS business and getting over the first hurdles. For example, how to find your first customers? Martin told us all about their sales approach and shared their online strategy and website metrics that young SaaS companies like his should care about.