The Brand Called You

Martin Rich, Co-Founder & CEO, Future-Fit Foundation

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Martin Rich, Co-Founder & CEO, Future-Fit Foundation
  • Martin is the Co-Founder & CEO of Future-Fit Foundation.
  • He’s a sustainability and impact specialist with nearly 30 years’ experience in both mainstream and social investment. 
    • Podcast
    Overview

    Martin Rich, Co-Founder & CEO of Future-Fit Foundation, shares his inspiring journey from London’s trading floors to shaping systemic change for a sustainable future. Discover how finance, purpose, and impact can rewire our global systems for good.

    00:37- About Martin Rich
    • Martin is the Co-Founder & CEO of Future-Fit Foundation.
    • He’s a sustainability and impact specialist with nearly 30 years’ experience in both mainstream and social investment. 
      • 15:26- How can companies move beyond compliance to create real regenerative impact?
      • Regulation is just the bare minimum, not the ultimate ambition.
      • Set zero targets and align with long-term planetary and societal goals.
      • Focus on creating real systemic value beyond ticking compliance boxes.
        • 22:28- What’s the future of sustainability amid AI, geopolitics, and climate urgency?
        • True sustainability leaders are doubling down, while “sustainability tourists” are leaving as challenges intensify.
        • Climate disruptions will increase, making sustainability unavoidable despite geopolitical instability.
        • Asia, especially India and China, is poised to lead sustainability efforts, with Europe following and the U.S. losing ground.

          • RESOURCES:

          Learn more about Martin Rich: LinkedIn

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          Profile
          • Martin is the Co-Founder & CEO of Future-Fit Foundation.
          • He’s a sustainability and impact specialist with nearly 30 years’ experience in both mainstream and social investment. 

            • The post Martin Rich, Co-Founder & CEO, Future-Fit Foundation first appeared on TBCY.

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