Creative Leaders

Martin Sweers - Art Photography to end Skin shaming


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#002: Today's guest is photographer Martin Sweers. Working both as a fashion photographer and in art, he explains to us how these two worlds can come together.

His body of work 'Skins' is remarkably able to capture the issues that most women have with their bodily features. As a man but foremost as a photographer, he is showing us the beauty of our looks just the way they are.

But how can brands tap into this story? For skincare brands, it could be worthwhile to create a branded campaign. As this topic is of many women's concerns, so why not make a stance and show together with an artist that we should accept ourselves as we are.

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Additional resources:
See the Skins series here
Instagram: Martin Sweers

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Creative LeadersBy Creative Leaders by Uncoated