This second podcast in my Senior Citizens Online series, I ask if they need a website if going into business. Anyone in business would benefit from having a website, of course, but how?

Discover why you are never too old to create your own content to sell online. It's easier than you thing and you WILL get sales.

High email open rates have a lot more to do with positive associations and emotions your reader gets when they see WHO the email is from than the WHAT of the content. Here are more proven ways to increase your open rates and keep subscribers with you and your business.

Most people assume that the key to higher email open rates is to use a compelling subject line ... if only it was that easy! Let me give you some proven ways to increase your open rates and keep subscribers with you.

In this second episode about email marketing for your business, you'll discover;

Conventional advertising or email marketing?

Build relationships and trust

Formatting your emails

Prepare sequence of emails

When to broadcast live email sends

What to link to in your emails

Analytics to improve your emails

Personalisation in your emails

If you're not using email marketing in your business, you really SHOULD be. Discover why.

What is email marketing?

Why email marketing?

What email marketing platform to use

How does email marketing work?

How to get potential clients to join your email

How often to send out emails