If you are just working “in your business” as opposed to working “on your business,” you are probably not devoting enough of your energy on sales and lead generation. Because of this, you might be experiencing boom-and-bust cycles – busy seasons followed by periods of lull.

Mary Jane shares how a consistent sales effort can help you keep your sales pipeline full. We also dispel some common misconceptions about sales and lead generation today.

Find the full show notes for this episode at:

https://reflectivemarketing.com/podcast/episode-2/