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Mary’s Gone Crackers with Head of Marketing Carla King and Matt Kovacs, President, Blaze PR
I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen.
Origin story of Mary’s Gone Crackers
Good for you category + loads of flavor
Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z
Numerator – tracks brick-and-mortar retail sales & online sales & who is buying
Marketing and Sales team makeup
Building more than a brand
Trends – good for you and new international flavors are sweets
Launching new flavors – taste testing, surveys
Rapid Fire
Season 3, Episode 26
Mary's Gone Crackers:
Connect with Carla King
Connect with Matt Kovacs
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: [email protected]
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE
View all episodes
By Tony Moore
4.8
3939 ratings
I love talking shop with industry experts! Today I am joined by Matt Kovacks and his longtime client, Mary's Gone Crackers. The snack category is saturated, yet Mary's Gone Crackers is distributed nationally and they are now targeting new demographics and learning the best method to activate these customers. This is a must-listen.
Origin story of Mary’s Gone Crackers
Good for you category + loads of flavor
Demographic – boomer, Gen X but now branching out to the Millennials and Gen Z
Numerator – tracks brick-and-mortar retail sales & online sales & who is buying
Marketing and Sales team makeup
Building more than a brand
Trends – good for you and new international flavors are sweets
Launching new flavors – taste testing, surveys
Rapid Fire
Season 3, Episode 26
Mary's Gone Crackers:
Connect with Carla King
Connect with Matt Kovacs
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: [email protected]
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplat
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE