In this episode of Cogcast, host Larissa Padden interviews Masha Angelova, Editorial Producer at the US Chamber of Commerce and creator of their show, The Call. Drawing from her extensive experience as a booking producer at CNN and Yahoo Finance, Masha shares invaluable insights into what gets PR pitches noticed, what makes for successful broadcast appearances, and why she pivoted from fast-paced news to more in-depth analysis. For PR and communications professionals looking to place clients in broadcast media or improve their on-camera presence, this episode provides a masterclass in broadcast media relations from someone who's been the gatekeeper.