We all know the secret sauce to being successful is to "be you". You have the power and the potential to become whatever you want to become. But, what if just "being you" isn't working?

Michelle dives into what you can do to "be you" in the best way for your business.

Instagram is THE place to be to show you and your personality AND to build your brand. But, going Live or doing Instagram Stories can be scary.

In this episode, Michelle walks you through the best practices of using Instagram Lives and Stories.

Get your free printable now: https://iammichellegifford.com/how-to-use-instagram-lives-and-stories-to-grow-your-business

The annual Maskcara Dream Conference took place and Michelle breaks down the statistics. Join her as she gives you her two takeaways and teaches how to apply it to your business.

There have been a few changes in the Maskcara company in the last few months.  Artist sign-ups were closed temporarily (they are now open, message me to join our team;) and the corporate website was completely overhauled.  This overhaul was needed and necessary, but it did bring a few... hiccups.  That along with a crazy winter full of sickness and the regular slow season for small businesses left a lot of artists struggling for sales.

Would you hate me if I told you our sales went up? Well, they did and I'd love to show you how we managed to do it. 

Check out the blog post for resources here for all of the resources. https://iammichellegifford.com/how-to-sell-maskcara-while-you-sleep/

After doing some market research, I have found a few things out about your audience and mine. They have some definite opinions on how they want to be reached and spoken to. In this episode, I'm letting you in on my research findings and showing you how to implement the right strategy for you.

Join the Branding Workshop here: http://michellesbusinessboost.pages.ontraport.net/

The Maskcara Artist Podcast was created by your business bestie, Michelle Gifford. This podcast is focused on helping Maskcara Artists grow a business that succeeds, frees and exceeds all expectations.

The Maskcara Artist Podcast was created by your business bestie, Michelle Gifford. This podcast is focused on helping Maskcara Artists grow a business that succeeds, frees and exceeds all expectations.

The Maskcara Artist Podcast was created by your business bestie, Michelle Gifford. This podcast is focused on helping Maskcara Artists grow a business that succeeds, frees and exceeds all expectations.

Looking around at all of the other Maskcara artists, can quickly become overwhelming. You see all of their followers and success and want to know how to get those thousands and thousands of fans. That, my friend, is a huge mistake. You are different. You are amazing! And (secret) you do not need 100,000 or 50,000 followers or even 10,000 followers to be successful at this business.

Seth Godin says,

"To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans."

The best journey to those thousand true fans is to find the one true fan and then build from there.  In episode 4 of the Maskcara Artist Podcast, I walk you through three steps to finding that one true fan.

The Maskcara Artist Podcast was created by your business bestie, Michelle Gifford. This podcast is focused on helping Maskcara Artists grow a business that succeeds, frees and exceeds all expectations.

In this episode, I break down three ways you can stand out online and -spoiler- it has nothing to do with your colors or fonts. Check out the show notes at www.iammichellegifford.com

The Maskcara Artist Podcast was created by your business bestie, Michelle Gifford. This podcast is focused on helping Maskcara Artists grow a business that succeeds, frees and exceeds all expectations.

I have a secret for you: we are all selling the same thing. Standing out as a Maskcara makeup artist means digging deep, eating hotdogs and figuring out your secret sauce.

In this episode, I'll give you my three steps. Visit www.iammichellegifford.com to get the free worksheets.

maskcara, maskcara artist, mompreneur,

The Maskcara Artist Podcast was created by your business bestie, Michelle Gifford. This podcast is focused on helping Maskcara Artists grow a business that succeeds, frees and exceeds all expectations.

In this episode, Michelle from www.IamMichelleGifford.com gives a little introduction on why the podcast was started, who she is, why you should listen to her and what to expect with the coming podcasts.