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Massey University Endorses VR


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Massey University endorses using virtual reality for participants in marketing research.

RTi in conjunction with CoreLogic report that 63% of millennials cannot afford a home down payment. See the full article from RISMedia in our show notes.

Join the Dots reports a 12.7% increase in revenue in the first 2 quarters.

RealityMine releases RealLife, which allows users to analyze passively collected data. Their product is linked in the show notes.

A recent interview with Sarah King, CMO of Kantar, highlights both the importance of and lack of brand trust. Apparently, only 25% of brands are trusted by Australians.

On that topic, Emma's Diary, a parenting advice site, has been fined by the ICO in the UK for illegally collecting and selling the personal information of more than one million people.

In today's mergers and acquisitions…

Dun & Bradstreet is being acquired by an investment group for $6.9 billion.

In human capital news…

Simmons Research expands their team, bringing on Dan Zislis as VP, Head of Agency Sales; Jim Laiderman as VP of Product and Custom Analytics; and Abhinav Kothari joins as Senior Director of Engineering.

Research Now SSI, whose EVP of Global Research was recently on our partner podcast, The Happy Market Research Podcast, has moved Christian Dubreuil into a new role: Managing Director of Ad and Audience, EMEA.

Sightly appoints Nichola Karp, formerly of Neilsen, to Chief Product Officer.

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MRx NewsBy Jamin Brazil