Master Coaching with Ajit

In this episode, Ajit Nawalkha interviews Sunny Lenarduzzi and they talk about everything you need to know to grow organically on YouTube. In order to develop your coaching business, you need to be aware of all the tools you have to get clients, and YouTube is definitely one of them. Sunny will explain how she was able to create her YouTube channel from scratch to 500k+ subscribers and how you could do the same.

“YouTube just opened my eyes, I had no idea the power of it. […] It’s the only social platform that works for you when you’re sleeping. So when you know how to use it, your content is being discovered by new people every single day.” – Sunny Lenarduzzi

In addition, Sunny explains some really important tips about strategy. You will learn about how to find exactly your “zone of genius” and what problems you should solve, how to build your authority and become a reference, and how to propel your videos – once they’re published – to reach more people and get more views. Using other social media is one of the easiest ways to market your content and should be a crucial step in your distribution.

“Realistically, you want to make sure that the content you’re making is strategic and intentional, reaching the right people, it doesn’t need to reach the masses. I’m not really a believer in viral content; I’m a believer in valued driven content.” – Sunny Lenarduzzi

About Sunny Lenarduzzi

Sunny is an entrepreneur who helps other creators to grow their audience, reach, and clients through YouTube. With decades of experience with social media, broadcasting, and online brand development, Sunny grew her channel from zero subscribers to 500k+ applying the most effective strategies and working alongside YouTube’s algorithm.

Key Timestamps

[3:21] – Sunny explains how she started her YouTube channel.

[12:06] – Growing your business with YouTube.

[17:02] – The right mindset to believe in your content.

[21:12] – Sunny’s best advice for someone thinking about starting on YouTube.

[25:34] – The first steps you should take (Zero to Hero Journey)

[27:33] – What to do when you don’t see any traction at first.

[35:37] – How to adjust the timeline and distribution of your videos/productions.

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Website: Sunny Lenarduzzi

YouTube Channel: Sunny Lenarduzzi

IG: @sunnylenarduzzi

IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

In this episode, Coach Ajit shares with you 3 mindset shifts that you can adopt from now on to create a better and more harmonious 2021. We all know that this year was not what we expected: goals were set aside, plans were canceled, and life had to be postponed in some way. However, with these 3 strategies, you will be able to shift your mindset to continue to create progress towards the future you want.

“Don’t worry about what’s working now, worry about what’s in harmony with you and what’s honest to you.” – Ajit Nawalkha

You will learn how to step into the next year with a clear mind, focusing on one month at a time. Once you establish the one thing you are going to focus on at that specific time, Ajit recommends you to write it down and transform it into a commitment. By doing that, we avoid feelings of overwhelm and anxiety that tend to emerge when we have a lot of plans. Instead, we will be able to get clearer on what’s in front of us.

About Ajit Nawalkha

Ajit Nawalkha is a Master Business Coach, Entrepreneur, and Best-Selling Author, Co-Founder of Evercoach by Mindvalley. The Evercoach Podcast releases a new episode every week with the presence of coaches and trainers, always with the intention to bring value to their audience.

Key Timestamps

[3:52] – Manage your ideas and plans for 2021.

[10:43] – Work in alignment with what is true to you.

[15:32] – Mastering your thinking to master your life.

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IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

Join Ajit Nawalkha and Susie Moore as they talk about why this present moment is the best one to start a coaching business as a side hustle and how to actually do it. There is a very high chance that you are an expert in some areas of life like finances, relationships, health, business, spirituality, or fitness. You can, at any point, embrace that expertise and start to bring value to people by just allowing yourself to talk about it and letting your voice be heard.

“The main reason we should start side hustles is because we have something within us, we have something more to give.” – Susie Moore

Susie also shares some really good insights and tips about how to structure the scope and organization of your new coaching business, how to shift your mentality if you’re feeling you’re not qualified enough to be an entrepreneur, and how to handle negative thoughts and self-doubt when changing careers and following a new passion. Susie writes more about all these topics in her new book Stop Checking Your Likes.

“There is not a single problem in this world that doesn’t come down to a lack of worthiness.” – Susie Moore

About Susie Moore

Susie Moore is a life coach, writer, and author. Having been featured in a large number of publications such as Forbes, Business Insider, Marie Claire, and Oprah.com, Susie helps people to be more connected with their true purpose in life through inspiration, confidence, and self-reliance. You can learn more about Susie by getting a copy of her books What If It Does Work Out? and Stop Checking Your Likes.

Key Timestamps

[3:12] – Susie’s background and her early career.

[5:46] – Why now is the best time to start a side hustle.

[9:01] – How Susie sets goals for herself and her coaching business.

[12:41] – Tolerance with negative things and rejection.

[14:21] – About the beginning of her side hustle.

[16:26] – Advice for people who think they’re not skilled enough.

[22:40] – Key points to structure your business and get started.

[27:04] – Organization of routines and productivity.

[34:10] – Susie’s new book!

[39:09] – Worthiness and not feeling enough.

[42:22] – Susie’s recommendation for coaches.

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Website: Susie Moore

IG: @susie.moore

IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

Discovering your voice is not always easy, but when you do, it feels like it was always there. In this episode, you will learn excellent lessons from Steve Chandler – Public Speaker, Author, Business Consultant, and Coach. Steve talks about how he was able to ignite inner creativity throughout the years - enough to write 30 books, and how he prefers to share too much with clients rather than omitting too much.

“I’d rather risk sharing a little too much than walk away later wondering if I had shared that, would I have made a real connection.” – Steve Chandler

Ajit and Steve also talk about the easiest way to deal with negative feedback and criticism, how to leave ego aside in order to respect the creator inside of you and in what way coaches need to work in order to make the transition from a traditional job to entrepreneurship. Being a coach himself, Steve advises that if you want to inspire trust, you should neither hide personal struggles nor seek being perfect.

“The greatest thing a coach does is mix failure and normal.” – Steve Chandler

About Steve Chandler

Steve is author of 30 books including 100 Ways to Motivate Yourself (1996), Reinventing Yourself (1998), and The Prosperous Coach: Increase Income and Impact for You and Your Clients (2013). Having worked as a Life and Business Coach for the past decades, Steve helped a variety of companies and is considered to be one of the most important public speakers in the country.

Key Timestamps

[3:04] – Steve speaks about his former occupations.

[7:44] – Diversity in life.

[11:35] – Using personal struggles in your coaching business.

[14:15] – Is there such a thing as oversharing?

[16:12] – The road to write 30 books.

[20:26] – Creativity vs. Ego 

[27:40] – Steve’s advice if you’re facing a creative block (writer’s block).

[30:43] – Dealing with negative feedback and criticism.

[36:58] – How to make the proper transition into coaching.

[40:48] – A message for all the creators.

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Website: Steve Chandler

IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

What happens when you become a coach and entrepreneur? Distractions, fear, and self-doubt are definitely three of the things. But what happens when you are afraid to even start and actually make the transition to becoming a coach and entrepreneur? Does it feel risky? Do you feel like giving up and going back to your old work, your old occupation, your old life?

In this episode, you will learn from Dr. Neeta Bhushan that in order to grow and expand, you have to believe in yourself and take the leap.

“If it scares you, that means you know on the other side there is something great you are going to learn.” – Dr. Neeta Bhushan

You will also learn the right mindset to adopt if you want to have more impact with people, what are the key lessons to learn if you wish to see yourself operating in full potential and how to identify values and experiences from the past that will serve you as a full entrepreneur. Getting out of your comfort zone might be the best thing you can do.

“No one ever grew when they were comfortable.” – Dr. Neeta Bhushan

About Dr. Neeta Bhushan

Dr. Neeta Bhushan is an entrepreneur, educator, speaker, and best-selling author. Her book Emotional Grit has been a huge success amongst coaches, entrepreneurs, and small business owners. With her background as a dentist, Dr. Neeta was able to take the leap and become what she believed she could be: a more impacting leader.

Key Timestamps

[4:00] – Ajit invites you to a special giveaway!

[5:55] – Dr. Neeta talks a little bit about her background.

[11:38] – The right mindset to start believing in yourself.

[16:29] – Using your past as a motivational factor.

[22:13] – Guidance for someone beginning their journey.

[26:03] – Dr. Neeta explains the concept of her book Emotional Grit.

[34:00] – Identifying your core values.

[40:25] – Challenges of coaches and entrepreneurs today.

[46:28] – Ajit invites to Live Big!

[46:53] – Dr. Neeta shares her free time activities.

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IG: @neetabhushan | @globalgrit

IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

Emotional GRIT: 8 steps to master your emotions, transform your thoughts & change your world by Dr. Neeta Bhushan

Join Ajit Nawalkha and Jason Goldberg as they talk about all things involving content creation for coaching businesses. Jason shares his special strategies on how to come up with actual engaging content, how to balance personality and wisdom when creating, and how to convert the information you consume into your own ideas.

“Content is not only a short game thing, it’s a long game thing. The content you create today is not just for today, it’s for the person that stumbles upon you three months from now.” – Jason Goldberg

As a professional coach, you may be struggling with getting inspired and having ideas to transform them into content. In this business, with busy schedules, showing up on a regular basis can be hard, but consistency is the key. Jason tells us that there’s nowhere more convenient to get inspired than our own daily lives. Consuming content from other people is also a great source of ideas. This episode might be the “a-ha” moment you have been waiting for the whole week!

“Content creation doesn’t have to be crazy. You look at what’s going on in your world, you ask yourself where there may be a parallel between what it is you’re teaching and what it is you believe in that story and then you just share that with people, and it does resonate.” – Jason Goldberg

About Jason Goldberg

Jason Goldberg is a Business Mentor, Coach, and Educator. With a strong presence on social media, Jason also shares transformational storytelling on different conventions and events. He is a best-selling author and, in addition, is launching his own podcast called ‘The Jason Goldberg is Ruining Podcasting’ Podcast.

Key Timestamps

[3:40] – Ajit invites you to a special giveaway!

[6:24] – Jason’s tips to just take action.

[9:41] – How to create content without a solid audience.

[17:18] – How content creation correlates with business.

[23:50] – Self-discover and content creation (Ego vs. Service)

[26:12] – How Jason created an entire course stimulated by Facebook Live Streams.

[32:39] – Actual steps to be creative.

[36:24] – Using your daily life to have ideas.

[47:25] – Content into results (Passive Way vs. Active Way).

[54:17] – Final Strategy: Consume content to create content.

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IG: @thejasongoldberg

Facebook: Jason Goldberg

Podcast: The "Jason Goldberg is Ruining Podcasting" Podcast

IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

In this episode, Ajit Nawalkha has a conversation with Marisa Peer. They talk about the rules of the mind and how to use them in your best interest. Understanding the mind and comprehending the way it works is a valuable asset for coaches nowadays, since applying these methods and strategies to ourselves is the best way to learn to apply them to others. Marisa also explains the power that words have in our reality.

“Every word you say and every thought you think is a blueprint that your mind must work to make real.” – Marisa Peer

When we visualize ourselves in the present moment rather than in the future, it has a much more powerful impact on our mindset. Marisa explains that the mind does not know which thought is imagination and which is real or what is a present state or an upcoming event. So instead of thinking ‘I will be successful next year when my business grows’, try to think ‘I am successful now, in this actual moment’. This concept makes us capable of “ruling” our minds and conducting our mentality the way we want to.

“The mind can’t future pace.” – Marisa Peer

About Marisa Peer

Marisa Peer is a motivational speaker, therapist, hypnotherapist, and best-selling author. Having worked with famous clients and celebrities for many years, Marisa created the Rapid Transformational Therapy, where she helps people to rule their own minds.

Key Timestamps

[07:05] – Marisa explains the concept behind “The Rules of the Mind”.

[14:31] – Applying the rules as a coach.

[20:19] – Thinking in the future vs. thinking now

[23:07] – How to visualize your goals?

[28:28] – Learn how to coach yourself.

[38:18] – Switching beliefs (Ajit’s story).

[54:40] – The importance of asking yourself ‘Why?’

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IG: @marisapeertherapy

Website: www.marisapeer.com

IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

Join Ajit Nawalkha and Brendan Kane as they talk about how to make yourself visible to your audience in order to deliver your message. Brendan shares some steps to help you write in a way that will actually catch other people’s attention which, in a world with social media, advertisements, and content everywhere, is a very hard task. Brendan also explains the concept and application of what he calls a “hook point."

“At the highest level, a hook point means grabbing attention.” – Brendan Kane

Brendan explains that, nowadays, everyone in every place is craving attention. On the other hand, everyone in every place has something to offer and wants to stand out. Business Coaches, Fitness Coaches, Mindset & Lifestyle Coaches, all of them need their messages delivered, but with this huge sea of competition, you have to learn to rise above it.

“If you open up Instagram right now, you’ll probably see LeBron James, Kevin Hart, The Rock, or Netflix and then your post comes up.” – Brendan Kane

About Brendan Kane

Brendan Kane is a best-selling author (One Million Followers & Hook Point: How to Stand Out in a 3-Second World) and social media expert who started his career in the filming industry. Having realized the great amount of competition that existed amongst all producers and filmmakers, Brendan managed to stand out and create his own hook point: bring value to all these professionals.

Key Timestamps

[4:50] – Brendan shares his background.

[8:58] – The proper concept of a “Hook Point”.

[13:16] – The reason why people are failing to grab attention.

[18:31] – Tips to share a more compelling story.

[22:42] – Insights of the 5 Step Process to create a hook point.

[27:31] – Mistakes when trying to stand out.

[31:17] – “Earn the right to market something”

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IG: @brendankane

IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

In this special episode, Coach Ajit talks about the current struggles of modern, new coaches. To be a coach is to know that you alone can make an impact, a positive impact in someone’s life. If you are a coach you know that this drive and purpose inside of you is almost a calling and attending this calling feels amazing. However, sometimes you find obstacles along the way – as in any other profession and must deal with them not really knowing how. Ajit sheds light on these obstacles, presenting solutions for each one of them.

“The reasons for why coaching as a career is not working for some of the people is widely different than what people would mostly think.” – Ajit Nawalkha

Ajit also shares some key concepts such as the growth mindset and the fixed mindset that individuals seem to have, why investing in education and knowledge is fundamental to keep your business growing, and the hierarchy of needs and wants.

“We as a society have been evolving to become more and more moving from the psychological need of ‘needs’ to the psychological need of ‘wants’.” – Ajit Nawalkha

About Ajit Nawalkha

Ajit Nawalkha is a Master Business Coach, Entrepreneur, and Best-Selling Author, Co-Founder of Evercoach by Mindvalley. The Evercoach Podcast releases a new episode every week with the presence of coaches and trainers, always with the intention to bring value to their audience.

Key Timestamps

[0:57] – Are there too many new coaches out there?

[2:20] – Dealing with Wants vs Needs

[4:40] – The Purpose of a Coach

[5:58] – Growth and Fixed Mindset

[9:37] – What Goes Wrong in Business Nowadays

[15:35] – Lack of Investment in Education

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IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

In this episode, Ajit Nawalkha has a really inspiring conversation with Natalie Ellis, co-founder of BossBabe™. Natalie shares some valued tips about managing social media in a way that doesn’t consume your entire day. Having a strong presence on social media is a really essential step for coaches nowadays in order to attract clients and Natalie shares all her knowledge about it.

“It’s about getting so clear on your ideal client that you understand the inside and out.” – Natalie Ellis

Natalie also talks about the appropriate mindset to keep your revenue in check when working with social media, how to shape yourself from others and generate a distinctive account, and how to grow an audience simply by connecting with people and creating consistently.

“For me, I really care a lot more about creation and curation than I do consumption.” – Natalie Ellis

About Natalie Ellis

Natalie is an entrepreneur and co-founder of BossBabe™. When in college, she decided that her purpose was entrepreneurship and creation. After creating an account on Instagram specifically for her former company, Natalie found out that she was very good at managing social media and decided to go on that path. Today, BossBabe™ has almost 3 million followers who want to scale their businesses, like Natalie was able to.

Key Timestamps

[6:32] – How Natalie developed her entrepreneurial side.

[12:10] – Natalie shares how she paused her career for 6 months.

[16:06] – The consequences of that pause on her revenue.

[21:23] – Natalie’s most valuable tips about social media.

[28:01] – The right mindset to grow your audience.

[37:18] – Standing out in a crowd.

[41:06] – Where to find Natalie.

[41:41] – Know more about what Evercoach can give you!

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IG: @officiallyajit

IG: @evercoach.mindvalley

FB: Evercoach by Mindvalley

Website: www.evercoach.com

IG: @iamnatalie | @bossbabe.inc

Website: bossbabe.com