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Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
Trying something new is always challenging. Businesswise, if you want to implement new strategies and new ideas to your process, you'll find yourself dealing with new circumstances too.
They may work better for you and your clients or they may not, but believe me, there are some things you should be aware of if you want to give new ideas a chance. Otherwise, you may not be able to take full advantage of them.
What I find is that people are creatures of habit, they tend to only use what works. And that's great because you should stick with what works, right? But bear in mind, if you only do what you've always done, you'll only ever get what you've always gotten.
So, you do have to try new things if you want to get a different outcome. I know this may not go as smoothly as you can foresee at any given point. That's why today I want to give you a bit of an idea as to what you should expect because often we try something new and if it doesn't work, we give up, and often we just give up too early.
In the end, it comes down to one question, how can you tell if something really works or not?
Obviously, you need to make sure that it's not user error. Make sure that you are using the strategy the way that it was intended, and that you're not actually doing something that's sabotaging your own success.
Truth be known, you can get so many things right, and something for whatever reason just might not work. However, that is not the whole story, there is a method you can use to evaluate any new strategies accurately so you don't step away too early.
So, if you want to learn how to tell if you are on the right track and how to properly execute new ideas, I really encourage you to listen to this 7-minute episode. Remember, getting a great result might not happen that often, but when it does happen, it can totally change the game so, don't be afraid to try something new, but do it wisely.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
Today, I've got what I believe is going to be an incredibly useful episode for you, it is on how to remember people's names.
Forgetting a person's name is something that we've all encountered at some point in our lives, either professionally or personally and it can not only be embarrassing, but it can also cost you business or relationships.
If this resonates with you believe me you are not alone, I've been guilty of this and I know how embarrassing it is to be in front of someone and forgetting their name, more so if they notice.
So, how can you avoid having to ask for their name or having them point out your omission?
Firstly, if you are used to this happening to you it is essential that you don´t tell yourself you are bad with names.
There are some other things you can say that recognize your deficit but don't let the issue sit there. If you find yourself saying things like "I'm not good with names, but I´m good with faces" I really suggest you stop.
When you do this, you are affirming to yourself that you can't deal with them, you are disqualifying yourself from getting better at it. How can you expect not to be embarrassed when someone notices you've forgotten his or her name if you haven't even given yourself the chance to work on this ability?
It is better to say "I am working on getting better with names" than stating you can't remember them. Once you can go beyond this point there are strategies you can bring into your daily conversations and routines that will help you memorize a person's name so you never forget it.
So, if you are interested in stopping forgetfulness from getting in the way of your business relationships, I really encourage you to listen to this episode, I know that it is something that I wish I'd been exposed to a lot earlier in my professional career so, I believe these strategies will really help you.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
How can you tell if you are doing something wrong with the way you manage your sales process? What should you do if you find yourself in that situation? Today, we are going to talk about four warning signs that show you need to fix something in your sales process, and what actions you should start to incorporate to make it right.
One of these signs I see all the time. One would think that with the amount of information out there on sales that this one would hopefully be going away, but it's not.
If you first approach a potential client saying, "well, look, let me just tell you a little bit about myself and my business" In my experience, that is a warning sign. If you're starting a conversation, and you don't know anything about them but you're telling them everything about you, that is a bad place to start.
Anyone who's serious about doing business with you has already googled you, checked out your website, or checked out your LinkedIn profile; they already know a little bit about you.
If you feel like you have to drone on for half an hour about yourself, actually you are just killing an opportunity before you even start. If you're falling into that trap, that is certainly something you need to address.
Sometimes these warning signs are very easy to ignore because you've embraced these actions as part of your business, and often as a part of yourself. You'd be surprised if I told you how many times I've heard people say that they don't need a sales process because they are just good at what they do, as if it was an innate ability that makes them exempted from having a structured process.
This is another warning sign because everyone is using some sort of sales process, even if they aren't aware of it. in many cases, they may not want to see what it is or how it works because they don't want to recognize its flaws.
Today, we are going to see what is behind that problem, and also, I am going to share with you two more warning signs that any business should be aware of. That's why I really encourage you to listen to this episode so you can identify if there are areas you need to work on and have the elements to address them if needed.
I am really excited to be sharing this with you, I think it will be a really good way to reflect on the year that we've had, and hopefully provide a bit of a catalyst that you might want to consider looking at how you are processing and nurturing leads when they come into your particular business.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
What makes people want to buy from you? What is that they're looking for that makes them reach out to contact you?
Once they finally do, they're hoping that you can help them with the service or the product that you provide. They've probably even spent a lot of time searching for options and yet, here they are talking with you. However, the next step is mostly in your hands to be conducted well.
That's why today we're going to be talking about your buyers' motivation; how to know what it is in every case, and what you should and shouldn't do when you get to talk to them about their challenges.
We know that around 70% of the people that are buying need to solve a problem, they are what is known as away-from oriented. They are moving away from a negative situation or a less-than-great situation.
The other 30% are moving toward a better situation. So, it is very unlikely that a problem they may have is the reason they're talking to you.
At the end of the day, you will have spoken to people with different needs and different motivations so, how can you tell precisely what each individual is looking for?
Once you start listening to them, it's essential to be zeroed-in on them and grasp their challenge fully. You've got to understand what is behind their decision. Why do they need my help now?
If you listen properly, your client will be getting value from that conversation right away, more so if you can help them once you've acknowledged their needs.
As you can imagine, there are some questions you'll have-to-ask and, there will be other things you should not bring up. It all depends on who is in front of you.
Today we are going to go through these scenarios so you and your clients can make the most of every situation. If you are interested, I encourage you to listen closely to this episode; I think you will find it very useful.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
This very unconventional year is coming to an end and since we are all looking into 2021, I think it is essential that we talk about the five keys to hitting your goals. Not to say that doing so is not of paramount importance at any given time but hopefully, talking about this now will help us start a new year afresh, with a better organisation of our time and efforts.
Here's the thing, when it comes to goals, a lot of people just don't set them. Logically, if you don't set them it is impossible to hit them, but the problem can extend far beyond the results you are not going to see.
When you don't hit your targets, what happens is that you get into a cycle of learned helplessness. Actually, there are two ways to get to this point: because of having nothing to aim for or because the goals you are setting are unreasonable.
If you don't have the practice of setting goals, there is no reference that tells you it can be done. On the other hand, if you go far and beyond with your expectations, in the end, you'll see they were practically unachievable all along.
That is when the negative self-talk kicks in. It becomes a vicious cycle, because the next time you go to set a goal, there's a reminder from before that shows you weren't able to do it. The less evidence that you see, the less likelihood of you hitting that goal the next time that you shoot for it.
The good news is that if you have found yourself in this position there is definitely something you can do. If you can be reasonable with your deficiencies and with your expectations then it all becomes a matter of consistency.
So, how can we make hitting goals a habit? That is precisely what we are going to be talking about in this week's episode so you can prove to yourself that if you approach your goals smartly you can see amazing results.
If you are interested, I really encourage you to listen to this podcast, I'm sure you will get a stack of value out of it.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
Today I am really excited because we've got Adam Rowles with us and we are going to be talking about Modern Marketing. He demystifies so much of what has become such a complicated subject, so I am really happy to have him on the show.
Adam is the owner of Inbound Marketing, he started his journey in the field at the age of 10 when he created his first website on Michael Jordan. This led to Adam creating a school website forum for students and later on to creating his first commercial website which generated 20,000 visitors per day, within six months he was pocketing $300 per day from this site.
Adam decided to leave his job for an ASX listed company and go back to University to study Management of Information Systems. He honed his craft working for a number of marketing agencies in Perth until he noticed an issue, most businesses did not have a marketing strategy.
So, he went on to create an Inbound Marketing GamePlan system so that he could identify specific activities to reach every client's goals. Next came the world-class marketing team who to this day has created the "Ultimate Marketing Machine".
The problem that most of the businesses Adam had worked for had was that they were shooting in the dark, and I really think a lot of businesses still are. That's why talking about this subject is so important, especially since we are going through such a crucial moment worldwide.
Many things have changed, and the way people bring their message out to the public is certainly one of them. Over the last six months, people have been forced, even more so, inside online marketing.
The attention digital channels are getting has dramatically increased, but even though access to social media and online tools is quick and simple, there are still many things you need to have in place before you start to try and work out where you're going to advertise your stuff.
Luckily, Adam is here to discuss the fundamental aspects of today's marketing. So, if you are interested in learning how Modern Marketing works and how to make the most out of it, I really encourage you to listen to this interview, I really can't think of a better person to talk to you about this.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
Closing a sale is a fundamental stage in the sales process. It is probably the most expected moment because the results can be very rewarding.
The thing is, getting to that point is not simple. Even worse, there are some ways of approaching this stage that instead of getting you closer to your clients they are actually scaring them away.
So, how can you close a sale in a way that works well for you and your clients? What has to be done in order to make the most out of your time and your clients', in order to get things done and not piss them off in the process?
In today's episode, we are going to talk about that. What are the three ways that you can convert more sales right now in a proactive manner?
For starters, it is essential that we pay attention to our clients because, driving them towards your goal disregarding their circumstances is, almost every time, very annoying for them.
For instance, the biggest mistake I've seen salespeople and business owners make is that they spend way too much time presenting their product or service, or, giving people a "little bit" of a background about who they are and what they do before they go into diagnostic.
At that point in the conversation, the client doesn't care about your company or what it does.
As we've discussed many times before, people don't care about what you do until they know how much you care about them.
This means that if you approach people talking about how good your product or service is, while not taking any interest in their problem or their concern, they are most likely going to ignore you completely.
Also, they probably are going to run away from you and avoid talking to you every single time you try to get a hold of them.
Luckily for us, there is a better way and that is what I share with you today so, if you are interested in learning what these three ways of converting more sales are, I really encourage you to listen to this episode. I'm sure you will find it very valuable and both you, and your clients will appreciate it.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
This week we have an amazing guest with us, his name is Dan Norris. He is a serial entrepreneur, award-winning content maker, international speaker, and author of six books, including a new one, Compound Marketing which we're going to be talking about today.
I wanted to have him on the show so he could talk with us about this topic in particular, but first, let me tell you a bit about his background.
After failing at entrepreneurship for seven years, he founded wpcurve.com, a worldwide team of WordPress developers, providing unlimited small fixes and support 24/7 for a low monthly fee. It became profitable in 23 days, and some years later it was sold to GoDaddy.
With over 65,000 copies sold, Dan's books have been translated into 13 languages and inspired thousands of people around the world to launch their businesses. Dan currently works full time as co-founder and CEO of Australia's fastest-growing craft beer breweries, Black Hops Brewing.
Dan is now in his 15th year as an entrepreneur and over those years his ideas around what an entrepreneur is, and how to build a business, have changed a lot.
His University lessons in Marketing weren't really of good use, but even as a business owner for many years, he found himself in the recurring habit of looking for someone to give him the answer. Seeking permission.
It didn't work, but what did work was spending years piecing together a new way of marketing through trial, error and some chance encounters with generous people.
I'm super stoked to have him on the podcast, and we're definitely going to be talking about the brewery, but mostly about the new book because Compound Marking is the way Dan has built his businesses.
If you don't know what it is, or even if you do, I´m sure that Dan's thoughts on this matter will help you a lot.
He has worked this way for several years and he has found that businesses can work with a far below average spend on marketing and advertising. While most businesses spend 7-10% of their revenue on marketing, there are plenty of modern great businesses out there who spend just 0-1% and they do great.
How can that be done? Well, what can be better than learning how from someone who has done it himself?
If you want to implement this way of doing things too it will give you a pretty decent advantage.
So, if you want to know how Compound Marketing works and what is in store for you if you choose to make use of it, I really encourage you to listen to this interview.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
Today we're going to be talking about a very polarizing topic, the aggressive close versus the conversational close.
Some people may argue that having an aggressive attitude with your clients, pushing them relentlessly towards a certain goal regardless of the circumstances is a good thing because you are getting them on board quickly and effectively, straight to the point.
But is this a good practice in the long run? I'm going to give you my take on it. It is my version of the truth. Is it the only version of the truth? No, but I think you'll find it interesting and useful.
To be clear, what I understand for an aggressive approach is closing the deal at all costs, don't letting the client go, don't letting them off the phone, don't letting them out of your sight until you've got the signature on the dotted line.
You may find it useful, some people might go with it, but when it gets to the point where there's an imbalance, and it becomes more about you wanting to hit a number or get an outcome, leaving the concern of adding value and helping somebody out of the equation, that's a problem.
If you don't plan on being in that role for very long maybe it will work. But long-term, word of mouth, especially if you live in a small place, is going to reflect badly on you.
Remember that the way your clients feel about you is essential, people that have gone through the ordeal of working with unpleasant manners are very unlikely to subject anybody that they know to the same experience.
So, this is a problem among people that get into sales. Think about it, everyone who starts in this business understands that they have to get good at it, so they learn what they believe is what they should be doing. These inexperienced people could learn that from somebody who has a very aggressive, hardcore, closed approach thinking that's the best way to go.
What I'm about to share with you is my take on what I believe, and what I have seen to work most effectively both short and long term. If you are interested, I really encourage you to join me in this episode as we'll talk about this topic in detail.
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
Visit http://JohnBlakeAudio.com to Learn How to DOUBLE Your Enquiry-to-Sale Conversion with The Lead Flow You Already Have.
Today I'm super excited because we have an amazing guest with us, Matthew Peters. He is the CEO and founder of Asynd Media, an Academy Award winner, and two-time Amazon bestseller and he's helping elite-level entrepreneurs become the preeminent voice in their space. His media and messaging strategies focus on clear communication and compelling calls to action.
Matthew has a lot of experience in modern media and has gone very deep into all sorts of the different aspects of producing videos, podcasts, magazines, books, and this December, his first Documentary Film. So, I thought it would be really valuable for you to listen to what he has to say about the three core elements of creating maximum impact with your message.
He's actually the producer of my podcast and he has helped me a lot in this journey, so I am convinced that his way of doing things works.
If you happen to be a content creator (or if you are interested in becoming one), you have to know some things about how to get your best content out there in front of as many of your key prospects as possible. You also have to have a deep understanding of your content and your role as a leader because those elements are key in having your message spread throughout the world.
As Matthew says, 'no one is going to follow a wanderer.' As human beings, we constantly look towards people with certainty. When someone doesn't have it, we notice, and we distance ourselves from it. If you don't project certainty, your chances of producing deep connections and meaningful interactions are reduced significantly.
So, as you can see, there are a lot of elements involved in being able to get your voice to be heard. Often the process can be discouraging if you don't see any progress after investing some time and effort in your message through blog posts, podcasts, videos, or even books. The thing is, dedicating your energy to creating content without the proper knowledge and assessment is very likely going to get you stuck and keep you there indefinitely.
So, what can you do about it?
Fortunately, Matthew is here to illustrate how you can carry on with this process in a way that works well for you and your audience. We're going to be talking about each one of the core elements in detail so you have a better understanding of how modern media works and how you can take advantage of it, save heaps of time and propel yourself out there into the marketplace.
If you are interested, I really encourage you to listen to this interview.
To learn more about how Matthew and the great people at Asynd Media can help you get your message super clear, your calls to action even more compelling and your presence elevated and your influence expanded, reach out to him over at https://AsyndMedia.com
To DOUBLE your lead-to-sale CONVERSION with the leads you already have, go to http://JohnBlakeAudio.com for his exclusive, free, no-fluff, audio training and companion PDF guide.
Inside you'll get word-for-word email follow-up templates, phone scripts, and more that you can put to use today.
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