In this podcast episode Sarah Levinger, founder of HG Performance Creative talks about creative strategy in paid advertising for e-commerce. 

Sarah discusses the importance of messaging in creative strategy, emphasizing the power of images over text. 

She shares examples of brands that struggled with engagement and conversion rates due to generic messaging and highlights the significance of high-quality images that capture attention. 

Sarah also explains the psychology behind the placement of elements in ads and the importance of starting with static ads.

For help with paid social, paid search, or email automation, check out our agency here:

https://www.caravandigital.com/

 

You can find Sarah Levinger from HG Performance Creative here:

https://www.linkedin.com/in/sarahlevinger/

https://sarahlevinger.co/

 

Timestamps:

00:00:00 - Introduction

00:00:00 - Significance of messaging in creative strategy and image processing speed.

00:01:09 - Ad creative as a crucial factor in performance.

00:03:22 - Role of creative strategy in paid advertising.

00:10:04 - Starting with statics in creative strategy for paid advertising.

00:11:01 - Professional photography not always necessary for ads.

00:14:29 - Research process and emotional motivators for effective messaging.

00:20:12 - Emotions and desires related to acceptance and belonging.

00:20:16 - Desire for notice and elevated social standing.

00:21:01 - Relevance of nurturance and its different contexts.

00:29:19 - Building social proof and targeting acceptance and community.

00:30:23 - Highlighting product features for the motivator of competency.

00:31:36 - Eye-catching design elements to stand out from competitors.