Unlock the secrets to full funnel marketing success in Episode 05 of "The Black Box of Media Podcast." Join host Aleisha McCall and special guest Liana Ling as they reveal expert tips, smart targeting techniques, and continuous optimisation strategies to drive 10X results for your media campaigns. Learn how to align your team, structure high-performing funnels, and leverage platforms like Meta and Google to maximise ROAS, boost profitability, and scale your business growth.

This episode dives into overcoming common pitfalls in lead generation and tracking, creating an omnichannel experience, and the importance of planning ahead for key sales periods like Black Friday. Discover how micro-optimisations and a disciplined testing approach can help achieve your benchmarks while staying focused on the ultimate goal—delivering measurable success.

If you're ready to stop guessing and start implementing strategies that work, this episode is your ultimate guide. Don't miss out on actionable insights to make your ad budget work harder. Subscribe now for more high-impact strategies, and let’s keep unlocking the black box of media together!

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CHAPTERS:

00:00 - Intro

01:24 - Marketers Struggle with Full Funnel Marketing

05:02 - Strategic Management of Full Funnel Marketing

07:38 - Successful Full Funnel Marketing Campaign Example

13:18 - Creating and Refining a High Performing Funnel

16:57 - Defining Your Marketing Objectives

17:40 - Leveraging Platform Algorithms for Results

22:20 - Take Action

23:24 - Outro