Unlock the secrets to full funnel marketing success in Episode 05 of "The Black Box of Media Podcast." Join host Aleisha McCall and special guest Liana Ling as they reveal expert tips, smart targeting techniques, and continuous optimisation strategies to drive 10X results for your media campaigns. Learn how to align your team, structure high-performing funnels, and leverage platforms like Meta and Google to maximise ROAS, boost profitability, and scale your business growth.

This episode dives into overcoming common pitfalls in lead generation and tracking, creating an omnichannel experience, and the importance of planning ahead for key sales periods like Black Friday. Discover how micro-optimisations and a disciplined testing approach can help achieve your benchmarks while staying focused on the ultimate goal—delivering measurable success.

If you're ready to stop guessing and start implementing strategies that work, this episode is your ultimate guide. Don't miss out on actionable insights to make your ad budget work harder. Subscribe now for more high-impact strategies, and let’s keep unlocking the black box of media together!

#facebookads #leadgeneration #conversionrateoptimisation #emailmarketing #linkedinmarketing#facebookads #emailmarketing #coldemail #b2bleadgeneration #conversionrateoptimisation

CHAPTERS:

00:00 - Intro

01:24 - Marketers Struggle with Full Funnel Marketing

05:02 - Strategic Management of Full Funnel Marketing

07:38 - Successful Full Funnel Marketing Campaign Example

13:18 - Creating and Refining a High Performing Funnel

16:57 - Defining Your Marketing Objectives

17:40 - Leveraging Platform Algorithms for Results

22:20 - Take Action

23:24 - Outro

Unlock the secrets to ROI mastery with The Black Box of Media Podcast - Episode 04! Join host Aleisha McCall and marketing expert Dr. Lorel Colgin as they share expert tips, actionable strategies, and real-world insights to help you maximise your ad budget, boost profitability, and drive business growth. Discover how small, consistent improvements can create game-changing results, even on a lean budget. Learn how the Children's Medical Research Institute achieved record-breaking success through smart targeting, continuous optimisation strategies, and innovative media partnerships. From enhancing ROAS benchmarks to leveraging creative campaigns like Jeans for Genes, this episode is packed with practical advice for CMOs, marketing managers, and business owners striving to unlock growth potential.

Explore strategies to improve tracking, integrate online and offline channels, and delight audiences at every stage of the funnel. Whether you're aiming to enhance your marketing impact or refine your media buying approach, this episode equips you with the tools to succeed.

Don’t miss this insightful conversation filled with data-driven solutions and proven tactics. Subscribe, leave a review, and share this episode to support results-driven marketing! Let’s unlock the black box of media together.

#roidigitalmarketing #digitalmarketingroi #ppcroi #socialmediamarketing #returnonadspend#leadgeneration #emailmarketing #socialmediamarketing #digitalmarketing #whatisroi

CHAPTERS:

00:00 - Welcome to The Black Box of Media Podcast - Episode 04

01:02 - Charity Success: Record-Breaking Results

01:45 - Introducing Dr. Lorel Colgin

03:07 - Understanding the Jeans for Genes Campaign

06:22 - 1% Improvements in Media Strategy

07:52 - Tracking Customer Journey Effectively

12:43 - Big Impact on a Small Budget

15:48 - Importance of Early Awareness Advertising

17:20 - Video Insight: Long-Form Content Benefits

20:15 - Low Budget, High Impact Marketing

23:50 - Planning for Extraordinary Campaign Results

26:25 - Complete Picture of Campaign Performance

29:38 - Key Levers at Each Funnel Stage

30:16 - Words of Wisdom from Dr. Lorel Colgin

34:50 - Advice for Marketing Managers

35:46 - Thank You for Listening

36:40 - Subscribe, Review, and Share

Discover expert tips to unlock growth potential and scale your startup like a pro in Episode 03 of The Black Box of Media Podcast. Hosted by Aleisha McCall of Ultimate Edge Communications, this episode dives deep into the secrets behind scaling a business, boosting profitability, and competing against industry giants. Learn smart targeting techniques, actionable strategies for continuous optimisation, and the importance of strategic media investments to maximise ROAS and drive business growth.

Special guest Stephen Deveraux-Stanford, a renowned multi-business founder and disruptive brand builder, shares his journey of transforming Ivory Coat from a small-scale startup into an iconic household name. Gain insights into the "test and learn" approach, leveraging media to support distributors, and overcoming challenges with limited ad budgets. This episode is packed with practical advice and real-world benchmarks that will equip you to refine your strategies and achieve measurable results.

Whether you're a business owner, marketing manager, or entrepreneur, this conversation will inspire you to push boundaries and think differently about advertising and business growth. Don’t miss this opportunity to enhance your approach and stay ahead in competitive markets.If you found this valuable, subscribe for more high-impact conversations, share with your network, and leave a review. Stay tuned as we continue unlocking the black box of media with expert insights and strategies tailored for success.

#hubspot #emailmarketing #hubspotmarketing #leadgeneration #socialmediamarketing#emailmarketing #leadgeneration #digitalmarketing #marketinganalytics #socialmediamarketing

CHAPTERS:

00:00 - Welcome to the Black Box of Media

01:01 - Introducing Stephen Deveraux Stanford, Founder of Ivory Coat

03:16 - Key Milestones in Ivory Coat’s Journey

07:34 - Advice for First-Time Media Campaign Founders

10:06 - How Ivory Coat Started

11:13 - Building Confidence in Digital Marketing

18:20 - Approach to Testing and Learning

18:40 - Importance of Media and Advertising

21:55 - Importance of Sampling and First-Party Data

25:36 - Creating a Seamless Consumer Experience

27:38 - Using Media Advertising to Support Distributors

33:25 - Understanding Your Market and Product Winners

34:40 - Importance of a Feedback Loop

36:55 - Understanding Your Sales Process

40:41 - Failing Fast and Learning from It

45:20 - Competing with Industry Giants

48:11 - Summary of Key Takeaways

48:45 - OUTRO

Join Aleisha McCall and marketing expert Rosie Rissetto in Episode 02 of The Black Box of Media as they unlock high-performance media strategies designed to boost profitability and drive business growth.

Discover expert tips on balancing performance, brand, and innovation while mastering continuous optimisation strategies to make your ad budget work harder. Rosie shares invaluable insights from her extensive career, touching on ROAS benchmarks, smart targeting techniques, and how to win big in the attention economy.

This episode dives into actionable strategies for navigating the messy middle of the customer journey, building impactful campaigns, and fostering a test-and-learn mindset. From maximising agency partnerships to leveraging data-driven decisions while trusting intuition, this session is packed with proven techniques to fuel growth and enhance your media funnel.Whether you're a CMO, marketing manager, or business owner, this conversation delivers the tools you need to unlock growth potential and achieve measurable results.

Don’t miss out—subscribe to The Black Box of Media Podcast for more episodes featuring industry leaders and actionable strategies.

#emailmarketing #leadgeneration #marketinganalytics #data-driventactics #digitalmarketing#emailmarketing #marketinganalytics #leadgeneration #digitalmarketing #socialmediamarketing

CHAPTERS:

00:00 - Intro

03:26 - Balancing Brand and Performance Strategies

07:14 - Winning the Attention Battle in Marketing

11:38 - Strategies for Success in the Messy Middle

14:44 - Data vs Instinct: Trusting Numbers and Gut Feelings

20:44 - Building a Test and Learn Culture in Business

24:34 - Maximising Agency Partnerships for Growth

27:56 - Importance of Website Optimisation for Media Performance

31:10 - The Impact of One Small Change on Marketing

34:00 - Staying Ahead of the Curve in Marketing Trends

37:30 - Key Takeaways from Rosie Risetto's Insights

38:07 - Outro

Discover expert tips to unlock AI for marketing success in this debut episode of "The Black Box of Media Podcast," hosted by Aleisha McCall. Featuring Liana Ling, a leading authority in online marketing, this episode dives into actionable strategies for integrating AI and automation into your business to optimise ad budgets, boost profitability, and improve ROAS. Learn how to approach AI confidently, streamline workflows, and leverage tools for smarter targeting and continuous optimisation.Liana shares her insights on creating efficient testing strategies, managing overwhelm, and setting up your CRM for seamless marketing automation.

Whether you’re a CMO, marketing manager, or business owner, this episode provides practical advice to unlock growth potential and achieve measurable results. Don’t miss Aleisha McCall’s expert guidance and Liana Ling’s cutting-edge strategies to transform your media advertising efforts.

Subscribe now for more game-changing insights and actionable strategies to drive business growth and stay ahead in the evolving world of AI and media.

#aiautomationagency #leadgeneration #emailmarketing #aiautomation #marketingautomation#mediabuying #leadgeneration #emailmarketing #marketinganalytics #aitools

CHAPTERS:

00:00 - Welcome to the Blackbox of Media

01:18 - Introducing Liana Ling

03:27 - Approaching AI and Automation Strategies

09:04 - Testing Your AI Model Effectively

13:39 - AI Tools for Media Advertising and Lead Generation

19:20 - Overcoming AI Overwhelm: Getting Started

23:15 - Setting Up Your CRM for AI Integration

27:36 - Outro

28:25 - End of the Episode

Unlock the secrets to media success with The Black Box of Media Podcast, hosted by Aleisha McCall and brought to you by Ultimate Edge Communications. This powerful new podcast lifts the lid on the hidden strategies behind high-performance advertising.

Launching in May, The Black Box of Media delivers bi-weekly episodes packed with expert interviews, myth-busting insights, and real-world campaign breakdowns. No jargon, no fluff—just actionable advice to help you make media work harder for your business.

From marketing managers to business owners and CMOs, this is your backstage pass to smarter, results-driven advertising.

Watch and listen on Apple Podcasts, Spotify, and YouTube. Don't miss the premiere—subscribe now and stay ahead of the curve!

First episode drops 6 May. Subscribe to the podcast and don't miss a beat: https://www.ultimateedgecommunications.com.au/the-black-box-of-media-podcast/ Questions about the podcast? Connect with us at [email protected]