The world of marketing has changed again. Gone are the days of spending your hard-earned cash or profits on expensive traditional marketing, such as newspaper or radio, billboards, etc. Today, we can literally drill down to the customers walking in your front door. 

A business’s reputation used to be what they said about themselves in their advertising and the reach their customers had via word of mouth. Now, consumers are pushing out a company’s reputation and image collectively by providing real-time feedback online through review sites, social media, forums and other channels.

You may not be aware of it now, but it’s likely that your business has suffered at the hands of incorrect business listings.

And as a customer I’m sure you know from experience the impact it can have. To put it bluntly, when someone is trying to buy a product or service and an incorrect listing makes that process more challenging, that customer will waste no time finding another place to spend their hard earned money.

Search engines strive to create the best user experience possible, providing the most relevant, useful information based on the user’s search terms. If they didn’t, users would no longer rely on them for information. Here's what you need to know.