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What if the reason clients haggle isn’t your rates, but your message? We explore why videographers and creative founders get trapped in the “I do everything” lane and how that erodes memory, referrals, and pricing power. With Humara Aktor, we unpack the practical path from a scattered service menu to a focused, outcome-led offer that buyers instantly understand.

Humara shares a raw backstory—from leaving corporate life while grieving and raising twins to a health scare that forced a reset—and how that clarity birthed a simple idea: it’s too risky to be forgettable. We draw the line between the zone of excellence and the zone of genius, showing why being good at many things feels safe but stalls growth. You’ll hear how to spot real impact in client feedback, use retainers as cash-flow support without making them your ceiling, and build a clear throughline that aligns your craft, energy, and market demand.

We talk specificity, perception, and positioning without the jargon: people don’t refer menus; they refer precise solutions. You’ll learn how to package outcomes instead of deliverables, choose work that grows both sides, and protect reflective time so your best ideas can surface. Damian shares the journey from shooting everything to prioritizing story-led corporate and education work, while Humara offers concrete steps to define your blueprint: audience, problem, proof, and process—then revisit it to stay aligned in a reactive world.

If you’re tired of being a “gear” in someone else’s machine, this conversation gives you the tools to be chosen for your lens, not just your camera. Subscribe, share this with a creative friend who needs it, and leave a review with the one problem you want to own this year.

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory