Send us a text for questions or thoughts on the episode. Yes I read & respond!

What if the reason clients haggle isn’t your rates, but your message? We explore why videographers and creative founders get trapped in the “I do everything” lane and how that erodes memory, referrals, and pricing power. With Humara Aktor, we unpack the practical path from a scattered service menu to a focused, outcome-led offer that buyers instantly understand.

Humara shares a raw backstory—from leaving corporate life while grieving and raising twins to a health scare that forced a reset—and how that clarity birthed a simple idea: it’s too risky to be forgettable. We draw the line between the zone of excellence and the zone of genius, showing why being good at many things feels safe but stalls growth. You’ll hear how to spot real impact in client feedback, use retainers as cash-flow support without making them your ceiling, and build a clear throughline that aligns your craft, energy, and market demand.

We talk specificity, perception, and positioning without the jargon: people don’t refer menus; they refer precise solutions. You’ll learn how to package outcomes instead of deliverables, choose work that grows both sides, and protect reflective time so your best ideas can surface. Damian shares the journey from shooting everything to prioritizing story-led corporate and education work, while Humara offers concrete steps to define your blueprint: audience, problem, proof, and process—then revisit it to stay aligned in a reactive world.

If you’re tired of being a “gear” in someone else’s machine, this conversation gives you the tools to be chosen for your lens, not just your camera. Subscribe, share this with a creative friend who needs it, and leave a review with the one problem you want to own this year.

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

(Part 2) We explore how Harris Media balances creative integrity with business strategy, why trust and team structure matter more than gear, and how process and relationships sustain growth through industry shifts. Practical advice anchors the talk: diagnose client problems, price with clarity, manage seasons, and invest in fundamentals.

• balancing leadership across business and creative
• daily rituals, family priorities, and tradeoffs
• trusting specialists while guarding standards
• strategy as the leader’s primary job
• word of mouth vs social media’s evolving role
• treating your own brand as a client with case studies
• market noise vs self-audit and adaptation
• production process from problem to platform
• good–better–best pitching and scoping
• client-friendly policies on RAWs and revisions
• ops stack, meetings, and workflow hygiene
• advice for newcomers on lighting, reels, and money

As always, if you have questions or thoughts from me or Rudy, I'm sure they'll be in a description somewhere

Check out Harris media: https://www.harrismediaco.com/

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

We trace Rudy Harris’s journey from a $300 winter and tungsten lights to a scaled studio delivering over a thousand videos a year, unpacking the decisions, systems, and people that made it possible. We focus on hiring with honesty, building standards that protect quality, and choosing consistency over clout even through pandemic shocks.

• origin in school video and early ministry work
• the “pajama startup” years and $300 winter
• networking relentlessly and a counterintuitive free marketing bet
• when to hire using forecast not feelings
• transparent offers and time-bound commitments for early staff
• missteps from poor oversight and the need for SOPs
• building roles: creative direction and post leadership
• consistency as a growth engine and client experience on set
• pandemic pivot to virtual production and rapid scaling
• pride in creating livelihoods and the pain of layoffs
• the founder’s mindset: worry, honesty, and decisive action

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

The ever-present question haunting videographers today isn't new, but it's taken on fresh urgency: Can we truly deliver meaningful ROI to our clients in this content-saturated world? Drawing from years of experience, this episode tackles this challenge head-on through powerful storytelling and practical wisdom.

Through a compelling case study of an orthodontics practice, we explore how understanding the specific hesitations and barriers that prevent customers from choosing a business becomes the foundation for creating truly effective video content. The traditional approach of focusing solely on features and services misses what actually drives purchasing decisions – the resolution of specific customer concerns. By identifying what makes potential clients hesitate and demonstrating how a business solves these problems, videographers can create content that converts at a remarkably higher rate.

This episode redefines ROI for modern videographers. Beyond immediate financial returns, we explore how building a library of problem-solution content creates a trust foundation that functions as an always-on sales pitch. When potential clients encounter your business online, they're moving through a decision journey before ever reaching out. By the time they contact you, they should already be sold – that's the new ROI.

For videographers struggling to demonstrate value, this insight-packed discussion offers a practical framework for creating content that genuinely impacts client businesses. The secret lies not in fancy equipment or technical wizardry, but in becoming skilled translators of business solutions into compelling visual stories that address real customer concerns.

Ready to transform how you approach client projects? Listen now and discover how to create video content that delivers genuine business impact. Share your thoughts about redefining ROI in the comments – we'd love to hear your perspective!

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

The debate between polished production and authentic content has been settled, and authenticity wins by a landslide. Join Damian and guest Chynna Morgan of Vidlo as they reveal eye-opening insights about why user-generated content (UGC) has become essential for brands seeking to build trust and drive meaningful engagement.

Ever wondered if those perfectly produced videos are worth the investment? Damian shares his revealing A/B test results: a casual backyard video outperformed its professionally produced counterpart by generating 517 link clicks versus 327—despite identical ad spend. This data confirms what leading marketers have begun to recognize: today's consumers crave genuine connections over polished perfection.

The conversation tackles the challenging question of ROI head-on. While many brands want concrete numbers, the value of authentic content often manifests through brand trust and relationship-building rather than immediate sales metrics. Chynna and Damian explore practical measurement approaches beyond traditional conversions, including website analytics, strategic customer interviews, and tracking which testimonials resonate most with prospects. Their insights help reframe how businesses should evaluate content effectiveness in the digital age.

Whether you're struggling to gather meaningful testimonials or unsure how to implement UGC strategically, this episode provides actionable strategies for brands of all sizes. Learn how understanding your audience determines your approach to gathering feedback, why asking the right questions unlocks powerful customer stories, and how to create multiple touchpoints throughout the buyer journey where authentic voices can influence purchasing decisions.

Ready to transform how you connect with customers through content? Listen now to discover why UGC isn't just an option but a necessity for modern brands seeking to build lasting trust in an increasingly skeptical marketplace. Your competitors are already embracing authenticity—can you afford not to?

Check out vidlo: www.vidlo.video

Reach out to Chynna: https://www.linkedin.com/in/chynna-morgan/

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

The authenticity gap between brand messaging and real customer experiences has never been more apparent. When we trust recommendations from friends over advertisements, we're participating in the trust economy that makes user-generated content (UGC) so powerful.
 
 In this enlightening 3-part series with Chynna Morgan, we dive deep into how businesses can leverage customer testimonials to build credibility while simultaneously reducing their content creation burden. As Chyna explains, "Content created by your customer, by a user, by a real person...putting the power in the hands of your customer content creator to really vouch for you, talk about you, so other people can be like, 'hey, I need to buy from [this brand].'" This peer validation drives conversions at rates traditional marketing simply cannot match.
 
 We explore how video testimonials particularly supercharge this effect, capturing emotions and authentic reactions that resonate deeply with prospective customers. Beyond marketing advantages, we discover how UGC provides invaluable feedback that can guide product development and business strategy. "I'm not trying to build everything for everybody," explains our host. "I want to be relevant with this problem...and getting that feedback helps remove all the noise."
 
 The key insight: successful UGC collection isn't about adding another marketing task—it's about creating opportunities to capture customer feedback during their peak "aha moments." With tools like Vidlo, businesses can systematically collect these testimonials, building a content library that works year-round without the constant grind of content creation.
 
 Ready to transform your marketing approach? Listen now to discover how to leverage your customers' voices to build trust, gain insights, and create authentic connections that convert.

Check out vidlo: www.vidlo.video

Reach out to Chynna: https://www.linkedin.com/in/chynna-morgan/

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

The authenticity gap between brand messaging and real customer experiences has never been more apparent. When we trust recommendations from friends over advertisements, we're participating in the trust economy that makes user-generated content (UGC) so powerful.

In this enlightening 3-part series with Chynna Morgan, we dive deep into how businesses can leverage customer testimonials to build credibility while simultaneously reducing their content creation burden. As Chyna explains, "Content created by your customer, by a user, by a real person...putting the power in the hands of your customer content creator to really vouch for you, talk about you, so other people can be like, 'hey, I need to buy from [this brand].'" This peer validation drives conversions at rates traditional marketing simply cannot match.

We explore how video testimonials particularly supercharge this effect, capturing emotions and authentic reactions that resonate deeply with prospective customers. Beyond marketing advantages, we discover how UGC provides invaluable feedback that can guide product development and business strategy. "I'm not trying to build everything for everybody," explains our host. "I want to be relevant with this problem...and getting that feedback helps remove all the noise."

The key insight: successful UGC collection isn't about adding another marketing task—it's about creating opportunities to capture customer feedback during their peak "aha moments." With tools like Vidlo, businesses can systematically collect these testimonials, building a content library that works year-round without the constant grind of content creation.

Ready to transform your marketing approach? Listen now to discover how to leverage your customers' voices to build trust, gain insights, and create authentic connections that convert.

Check out vidlo: www.vidlo.video

Reach out to Chynna: https://www.linkedin.com/in/chynna-morgan/

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

Growth takes many forms in our creative journeys—sometimes it's about expanding our business offerings, but often the most profound development happens within ourselves. Marley Parker's story of building Wild Magnolia Studios perfectly captures this dual evolution.

During our heartfelt conversation, Marley opens up about a critical turning point in her entrepreneurial path. "It consumed me in an unhealthy way," she admits, describing how her intense focus on business success began affecting her family relationships. This revelation led to fundamental changes in how she approached both work and life. By establishing clear boundaries—setting aside weekends exclusively for family and creating structured work schedules—she discovered that nurturing her personal relationships actually strengthened her business foundation rather than detracting from it.

Perhaps most illuminating is Marley's candid discussion about overcoming fear-based decision making. She describes moving past the anxiety of someone "getting there first" and learning to trust her unique timing and journey. This shift from scarcity thinking to patient development has allowed both Marlee and Wild Magnolia Studios to flourish authentically. Looking ahead, she shares exciting plans including quarterly photography workshops, expanding into brand and content photography, and pursuing her longtime interest in fashion photography, all while embracing a new season of family adventures as her three children grow.

What makes Marley's journey so valuable is her hard-won wisdom: "The health of your relationships will translate into the health of your business." Whether you're a photographer, creative entrepreneur, or anyone balancing personal and professional dreams, her insights offer a refreshing perspective on sustainable success. Ready to reimagine what growth could look like in your own creative life? Listen now and follow Wild Magnolia Studios on Instagram to connect with Marley directly.

Marley's E-Book: https://marleysinclairephoto.gumroad.com

Marley's Personal IG: https://www.instagram.com/marleysinclairephoto?igsh=YTVuOHUxajY4ZGVy

Wild Magnolia Studio IG: https://www.instagram.com/wildmagnolia.studio?igsh=b3h5ZHdjbm12M2Z0

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

Photographer Marley Parker shares how her vision for Wild Magnolia Studio evolved from a personal workspace into a thriving community hub that empowers photographers and content creators to connect, collaborate, and grow their skills.

• Creating a versatile studio space that photographers can make their own
• Building the studio with community as the foundation rather than just personal preference
• Hosting workshops and creative gatherings to empower photographers to expand their skills
• Overcoming imposter syndrome and the fear that "people don't want community"
• Finding freedom by separating personal worth from business outcomes
• Fostering an environment where creatives support each other and celebrate achievements
• Growing business through relationships rather than traditional marketing
• Empowering people to pursue their creative passions without apology

Marley's E-Book: https://marleysinclairephoto.gumroad.com

Marley's Personal IG: https://www.instagram.com/marleysinclairephoto?igsh=YTVuOHUxajY4ZGVy

Wild Magnolia Studio IG: https://www.instagram.com/wildmagnolia.studio?igsh=b3h5ZHdjbm12M2Z0

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory

Send us a text for questions or thoughts on the episode. Yes I read & respond!

What happens when you follow that inner tug pulling you away from a successful career path toward something unknown? Marley Parker's journey from wedding photographer to the visionary behind Wild Magnolia Studios reveals the beautiful transformation that occurs when we honor our creative instincts.

Starting in a tiny space she hesitated to even call a studio, Marley shared how her vision evolved from simply providing a rental location for photographers to creating a vibrant creative community in Valdosta, Georgia. "I wanted to create a studio that other photographers could rent and use," she explains, "but then the passion for creatives started bubbling up more." That passion has fueled Wild Magnolia's growth through multiple spaces over four years, each step guided by her commitment to serving other dreamers and makers.

The conversation takes an intimate turn as Marley reveals the struggles behind the success. With three young children at home, she candidly discusses falling into the trap of being unhealthily consumed by her vision. Through tough conversations with her husband, she discovered a profound truth: "The health of your relationships translates to the health of your business." This realization led her to establish boundaries like protecting weekends for family time - a counterintuitive move that actually accelerated her business growth.

Perhaps most compelling is Marley's mission beyond simply running a successful studio. "My biggest passion is to awaken dreamers and creatives," she shares, revealing that her true calling transcends photography itself. She speaks passionately about helping others recognize that "whatever dream is in your heart was put there for a reason." From monthly memberships and content creation days to upcoming workshops, Wild Magnolia Studios has become a catalyst for creative courage in South Georgia.

Want to experience this creative community for yourself or learn how to build your own? Follow @WildMagnolia.Studio on Instagram to discover upcoming workshops, membership opportunities, and see how one woman's decision to follow her intuition is now empowering countless others to do the same.

Marley's E-Book: https://marleysinclairephoto.gumroad.com

Marley's Personal IG: https://www.instagram.com/marleysinclairephoto?igsh=YTVuOHUxajY4ZGVy

Wild Magnolia Studio IG: https://www.instagram.com/wildmagnolia.studio?igsh=b3h5ZHdjbm12M2Z0

FilmStory Podcast: https://podcasts.apple.com/us/podcast/filmstory/id1641955836

What do we do: https://myfilmstory.com

Youtube: https://www.youtube.com/@myfilmstory