In this episode of Full Time Lash Artist Podcast, Cosmina and Marian explain how lash artists—especially beginners—can simplify marketing by mastering just one lash style at a time. She shares actionable strategies to show up consistently online, even if you’re shy on camera, and how to use tools like CapCut, ChatGPT, and Google to get discovered by new clients.

Whether you’re overwhelmed by content creation or unsure how to start building your lash brand, this episode gives you a clear path forward. You’ll learn how to grow your presence, one simple video at a time.

Inside this episode, you’ll discover:

•  Why mastering one lash style first can skyrocket your client base
•  How to post effectively on Google and Instagram—even without video
•  Content ideas that don’t require talking or being on camera
•  The 3 easiest types of videos any lash artist can make
•  How to use apps like CapCut and InShot to create content fast
•  Smart tips for batch recording and outsourcing editing
•  Why ignoring video is no longer an option—and how to get comfortable fast
•  The power of answering your phone and showing up when others don’t

By the end, you’ll have a content plan you can stick to—and confidence that clients will find you if you stay consistent.

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