February 25, 2026

Master Planning the Future: How to Build Visitor Attractions That Last - Ray Hole

50 minutes

In this episode of Skip the Queue, Andy Povey is joined by Ray Hole of Ray Hole Architects for a wide-ranging and thought-provoking conversation about strategy, storytelling and the true economics of experience design.

Key Topics Discussed

The “Camelot” collaboration model in attraction development

Experience economy vs. pure economics

Primacy and recency effects in guest psychology

Designing the departure experience

Turning operational cost into experiential value

Storytelling through architecture

Instagrammable design and generational behaviour

Empathy in ticketing and security

Integrating accommodation into attraction strategy

Converting capex into revenue-generating experiences

Show References:

Ray Hole, Managing Director of Ray Hole Architects

https://www.rayhole-architects.com/

https://www.linkedin.com/in/ray-hole-a6b7396/

Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey.

Credits:

Written by Emily Burrows (Plaster)

Edited by Steve Folland

Produced by Emily Burrows and Sami Entwistle (Plaster)

Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey

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