What is the best kept secret to marketing a private practice? The secret is to not only market your services to “users” of therapy (your clients/Ideal client), but to not forget about marketing your services to the “buyers” of therapy services! That’s right! As private practice operators we cannot just work to identify our ideal […]

Creating a marketing plan for your therapy business is no different than creating a treatment plan for your clients. In other words, if you can create a treatment plan, you can create a marketing plan!   On this episode of Master Private Practice, Chris Swenson helps the listener understand how creating a marketing plan is […]

“No longer can people say that therapists make the worst marketers! Cause we are going to find out that, oh man, people will be coming to therapists for help with marketing! Now wouldn’t that be cool!” – Chris Swenson   On this episode of Master Private Practice, Chris Swenson compares the top qualities of a […]

On this Master Idea episode, Chris Swenson discloses the real key to private practice success; to win from within everyday! This is a must-listen-to episode if you truly want to gain the key to private practice success!   Too many of us in private practice continue to focus upon the external stuff. For instance, marketing […]

Many of us in private practice have experienced the event where a client decides to see someone else for therapy. Or, when you have worked so hard to attract clients and those clients decided to choose to work with someone else. Ouch! I know! Does this mean we suck? Are devalued? Worthless? A complete reject? […]

Jim Rome, host of the Jim Rome Show, explained on a recent podcast a question he had to ask himself that really made the difference in his success. That question… “What Price Are You Willing to Pay?”   Jim seems to be referring to what price are you willing to pay to get to where […]

On this Master Idea episode, Chris Swenson introduces the reader to one of his most successful marketing strategies, “content marketing!”     Chris Swenson has used a content marketing strategy since the beginning of his private practice. In fact, the strategy has been one of the most successful for engaging others, developing trust, cultivating authority, […]

On this Master Idea episode, Chris Swenson discusses how to be strategically effective with business cards. Business cards are an essential marketing tool for anyone in private practice. However, it is important to be sure you are using those tools effectively!   The therapy experience for clients is very personal, private, and vulnerable. Therefore, developing […]

BUILDING YOUR IDEAL PRIVATE PRACTICE A Guide for Therapists and Other Healing Professionals, 2nd Ed. by Lynn Grodzki   On this Master Note episode, Chris Swenson features four of his favorite Master Ideas from the book “Building Your Ideal Private Practice” by Lynn Grodzki. Master Ideas we explore in this one are – Split in Your […]

On this Master Idea episode, Chris Swenson introduces a unique way of looking at profit for your business. Inspired by Allan Dib, author of the book, “1 Page Marketing Plan.”   Our bodies need oxygen to live but the oxygen is not what we live FOR! In other words, oxygen is vital for us to […]