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Black Friday is coming soon and there’s a big big issue most course creators have. And that’s deliverability. If your email list is disengaged, then you don’t need better copy, you need to make sure your emails are actually ending up in your subscribers’ inbox.
Here’s a glimpse of what you can expect from this episode
In this episode, Monica Badiu and Andrew Kordek discuss the importance of deliverability for course creators, coaches, and consultants ahead of Black Friday. They define deliverability as the ability for emails to reach the subscriber's inbox, and highlight the need to monitor and improve deliverability throughout the year. They emphasize the importance of click-through rates as a key metric for engagement, especially during the highly competitive Black Friday period. They also discuss the need for proactive list hygiene and segmentation to ensure deliverability. Andrew advises marketers to be patient and proactive in addressing deliverability issues.
Takeaways
Meet my guest, Andrew Kordek
Andrew Kordek is a fractional evangelist at iPost, an Email Service Provider built for the modern marketer. Before iPost, Andrew was the Co-Founder and Chief Strategist of Trendline Interactive, one of the world’s largest independent email agencies. He has held client-side positions at Groupon, Sears, and Quest Software, where he was responsible for their entire email programs.
With over 24 years in the email industry, he is a recognized innovator, thought leader, and advocate for responsible email marketing. He has been rated #5 as one of the most influential email marketers.
Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewkordek/
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Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.
You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.
Follow for the full season here https://www.monicabadiu.com/master-the-inbox-podcast/
Ready to Plan Your Black Friday Campaign?
If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
It might surprise you, but not every Black Friday campaign leads to big profits. A lot of people assume that offering a steep discount is all it takes, but there’s so much more to it. That’s why in this episode, I brought in someone who knows exactly how to make Black Friday work for your business.
I sat down with Josip Belina, a funnel strategist who’s helped countless businesses turn data into dollars. He’s sharing his best tips on creating profitable Black Friday funnels—and trust me, you don’t want to miss this.
Here’s a glimpse of what you can expect from this episode
In this episode, Monica Badiu and Josip Belina discuss tips for creating profitable Black Friday funnels. They cover topics such as determining the right discount percentage, offering bundles, sending more emails, and analyzing KPIs. They emphasize the importance of starting early and promoting products that have already been successful. They also debunk the misconception that running a Black Friday campaign devalues a brand. The episode concludes with advice to just do Black Friday sales and focus on your best customers.
Takeaways
Meet my guest, Josip Belina
Josip is a Funnel Strategy Lead with a background in biomedical science. He specializes in funnel optimization, marketing automation, and data analysis, helping online businesses scale to multi-million-dollar revenues. With a scientific approach, Josip designs automated systems that maximize profits and streamline sales funnels.
Before moving into marketing, he honed his analytical skills in a hospital lab in Croatia. Now, he leverages his expertise to help businesses grow through data-driven strategies, focusing on customer acquisition, retention, and long-term profitability.
Connect with Josip on LinkedIn
—
Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.
You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.
Follow for the full season here.
Ready to Plan Your Black Friday Campaign?
If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
There’s one BIG reason some Black Friday campaigns do better than others. And it’s not how much you’re discounting your courses. In fact, success has everything to do with DATA. But not any kind of data.
Which is why, in this episode of Master the Inbox, I’ve invited Georgiana Costache, data analyst, to give us a breakdown of finding the right insights in your data so your next Black Friday isn’t just successful, but data-driven.
Here’s a glimpse of what you can expect from this episode
In this episode of Master the Inbox, Monica Badiu invites data analyst Georgiana Costache to discuss the importance of data in creating successful Black Friday campaigns. They explore the different stages of customer engagement in e-commerce and the metrics to analyze in each stage. They also discuss the impact of logistics and operations on customer perception and trust. Georgiana provides insights on how course creators and consultants can leverage data to improve their Black Friday campaigns. They discuss the importance of setting marketing goals, tracking data from multiple sources, and analyzing past campaign data to inform future strategies.
Takeaways
Meet my guest, Georgiana Costache
Georgiana Costache is a seasoned marketing professional with over a decade of experience in SaaS, DaaS, and Retail/E-commerce sectors, where she specializes in leveraging data to translate business goals into actionable insights. With a strong analytical foundation, she excels in data analysis, cleaning, and visualization, utilizing tools such as Tableau, SQL, and Python to create impactful reports and dashboards. Her expertise extends to CRM analysis, KPI tracking, and customer journey optimization, coupled with a deep understanding of digital marketing strategies including content creation, SEO, and paid advertising.
A language, culture, and neuroscience enthusiast, Georgiana is adept at bridging the gap between information and meaning, driving strategic decisions that enhance business outcomes.
Connect with Georgiana on LinkedIn
https://www.linkedin.com/in/georgiana-costache
---
Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.
You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.
Follow for the full season here https://www.monicabadiu.com/master-the-inbox-podcast/
Ready to Plan Your Black Friday Campaign?
If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
As the biggest shopping event of the year approaches, many course creators are wondering:
Should you join the sales frenzy or stand your ground?
In this episode of Master The Inbox, I delve into the pros and cons of running a Black Friday sale for your course. Listen up so you can make an informed decision.
Why Some Say “No” to Black Friday Sales
Hey, this season of Master the Inbox is all about helping you get ready for a profitable Black Friday.
You’ll learn from experts what are the exact steps you should be taking to create a no-brainer offer, build a profitable funnel, keep your list healthy and even write emails that convert without damaging your reputation.
Follow for the full season here https://www.monicabadiu.com/master-the-inbox-podcast/
Ready to Plan Your Black Friday Campaign?
If you want to run a successful Black Friday campaign but need some guidance, I’ve got something special for you. There is a Black Friday resources vault right here.
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
The digital age has transformed how we connect with our audience, making email marketing a pivotal tool for creators, coaches, and consultants.
Yet, as we juggle countless tasks, the allure of setting our sales emails on autopilot is undeniable.
But when is the right moment to switch to automation?
In the heart of this episode, we dive into the essentials of automation: ensuring your emails convert, understanding the context of your promotions, recognizing where your audience is in their journey, and tailoring your offers to fit. It's crucial to test your emails thoroughly before letting them run on autopilot.
We're talking about looking at open rates, click-through rates, and sales generated to make sure you're not just sending emails into the void.
Don't miss out on these insights—hit play and step up your email game today!
Specifically, this episode highlights the following themes:
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Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
We've all been there, feeling the pinch as costs go up, and realizing our prices need to reflect that.
But the big question is, how do we communicate this to our loyal subscribers without upsetting them?
In this episode, I'm sharing my go-to strategies for justifying a price increase in a way that keeps everyone on board. We explore strategy, communication, and ensuring our audience sees the value, even with a slight price uptick.
Stick around as I walk you through making these tricky conversations a tad easier and a lot more productive. It’s all about finding that sweet spot between staying competitive and staying connected.
Specifically, this episode highlights the following themes:
***
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
We often fall into the trap of thinking we know our audience based on surface-level stats.
But what if I told you there's more?
In this episode, I show you how to identify and dismantle your audience's false beliefs that are hindering their decision-making process. I walk you through how to craft sales emails that tackle these false beliefs head-on, making your audience think, "Hey, this person gets me!" Because, let's face it, the real magic happens when your audience sees you as more than just another seller in their inbox.
So tune in, let's get real about what makes your audience tick, and how you can serve them better.
Specifically, this episode highlights the following themes:
***
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
There's a little trick that could make your emails stand out and get clicked on more.
So, I’ve been coaching course creators worldwide for a while now, and I've noticed that many people don't pay much attention to the preview text in their emails.
But here's the thing - it's a tiny detail that could make a big difference. Adding a brief but compelling preview text next to your subject line can really pique the reader's interest and get them to open your email.
Think about it - when you're skimming through your inbox, what catches your eye? The subject line and, you guessed it, the preview text! These two work hand in hand to draw people in, and I’m going to show you how to use them effectively to stand out in that crowded inbox.
Don't miss out on this simple yet incredibly effective tactic. Take a moment after this podcast to check out your email platform and get that preview text working for you. Trust me, you won't regret it.
Specifically, this episode highlights the following themes:
***
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
Your inbox is more powerful than you think when it comes to turning leads into customers, and I'm here to show you how to make the most of it.
In today's episode, I'm going to introduce you to my favorite marketing strategy, which I've used successfully in countless promotions to deliver value, connect with my audience, and achieve impressive results.
From problem awareness to making a decision, you'll discover how to strategically position your offer at each stage to resonate with your audience. I also share real-life examples and valuable insights to help you craft effective sales emails that truly connect with your potential customers.
So be sure to tune in to this episode for some actionable insights and practical tips.
Specifically, this episode highlights the following themes:
***
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
Let's shake things up and figure out how to make your sales emails matter to your audience.
In this episode, I'm going to share the three secrets to writing sales emails that your audience will actually care about. No pushy tactics or irrelevant content here, just real strategies to connect with your subscribers and sell without being spammy.
We explore how to position your sales pitch in a way that matters and stands out from the crowd. This isn't just about you; it's about understanding the heart of your audience's needs.
So be sure to tune in to the full episode if you're ready to become a pro at crafting sales emails that make genuine connections with your audience. Trust me, it's going to be a game-changer for your email game.
Specifically, this episode highlights the following themes:
***
Hi. And welcome. My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
***
Other links:
Hi. And welcome.
My name is Monica Badiu. I am a marketing consultant turned conversion copywriter and copy coach. I help online course creators and info product businesses sell more through persuasive, non-spammy, no fluff copywriting.
I teach about copywriting, digital marketing, and conversion strategies tested in my businesses and with my clients.
Other links:
From the publisher's feed
Master The Inbox is THE podcast for course creators, coaches and consultants who want to know how to use email marketing to nurture and convert their audience in a non-spammy, non-bullshit BUT data…