In this episode we discuss the foundational element of why having a mission is important. Your Mission is like the North Start it's your direction, but not only directional, it's also the what and why you exist as a brand. It propels you forward and drives your business. Making sure the what you do & why you do it aligns with your mission and vice verse helps with focusing your brand efforts. So, jump into this episode and listen how aligning brand goals and objectives with your mission help as the Master Builder!

When you make a decision to change the direction of your business, or pivot to a completely different industry, these are signs it time for a rebrand. Jump into this episode and listen in to find out if you  are in need of a rebrand.

Have you ever bought something that said it was "One size fits all" just to try it on and it wasn't? That's kinda like our businesses. There are certain aspects of marketing that may not be right for us. Something my work for someone else but may not work for you. Jump into this episode and find out why "One Size" does not fit all. 

In this episode we are taking time to cover how a SWOT Analysis can help you thrive in time of struggles.

t’s important to first clarify the problem. Why is your business struggling in the first place? If you don’t have clarity on the specific challenge you’re facing, you won’t know what steps to take to save your business. Take some time to think about how you got to where you currently are. What happened that you didn’t anticipate? What things went wrong?

If your business is struggling, it’s absolutely essential to manage your mindset. When things get tough, it’s really easy to enter a downward mental spiral. You start thinking about all the circumstances that brought you to where you are. You second guess yourself, wondering whether you would be in a better place if you acted differently.

Any small business owner will tell you that running a small business is challenging. You have to manage a thousand moving pieces, ensuring that you stay on top of cash flow, employee performance, sales, marketing, and many other factors. Many owners struggle to manage all the different elements, and their business struggles as a result

In this episode, we talk about how to know when it's time to refresh your brands. Not to be confused with when it's time to actually do a rebrand, which takes a little bit more time and energy and some other things, but when is it time to refresh your brand?

(Please excuse the sound of me hitting my mic a few times)In this  episode Joyletta Chā talks about being a master builder when it comes to our brand. We are either building upon the rock or building upon the sand. Which one are you building upon?  As A Master Builder you are  either strengthening or weakening your foundation with how you lay your  bricks.  Tune in and listen as  Joyletta Chā shares how we are master  builders.

In this episode Joyletta Chā defines about what a brand is and how that  mingles with how it fits with being the master of your brand.  We  explore how you decide what your future looks like by how you build your  brand. Like a master builder, you hold the bricks to your success. How  you build will be how strong your foundation will be.