Want to get your business featured in the media and build credibility with your target audience? In this episode of Harmonious at Lunch, host Brandon Gano and PR expert Lauren Cockerell discuss the power of public relations for business growth. They explore the difference between PR and marketing, the importance of internal and external communications, and how to leverage PR to build trust and authority for your brand.

Key takeaways:

• Learn how to craft a compelling PR strategy that aligns with your business goals and target audience.
• Discover the importance of creating a cohesive message across all channels, including social media and news releases.
• Understand how to effectively pitch your story to media outlets and build relationships with reporters.
• Explore the benefits of using multimedia assets to enhance your PR efforts.

Take action:

• Like this video and subscribe to the Harmonious at Lunch channel for more expert advice on business growth and strategy.
• Visit Kwedar PR's website at http://kwedarpr.com/ to learn more about their services and download free resources.
• Connect with Lauren Cockerell on social media:Facebook: https://www.facebook.com/lkwedar
• Instagram: https://www.instagram.com/kwedarco/
• LinkedIn: https://www.linkedin.com/in/laurenkwedar/
• Listen to Lauren's podcast, "The Impatient Entrepreneur," at https://podmatch.com/hostdetail/1604075952057x543573543293557760 for more insights on entrepreneurship and business growth.

In this episode, you'll also learn:

• How to identify the right media outlets to reach your ideal customers.
• The importance of building relationships with media professionals and providing them with valuable content.
• How to leverage PR to establish yourself as a subject matter expert in your industry.
• The role of PR in crisis communications and change management.
• Lauren's insights on the evolving media landscape and the importance of adapting your PR strategy accordingly.

Whether you're a seasoned PR professional or just starting out, this episode offers valuable tips and strategies for harnessing the power of PR to grow your business and achieve your goals. Tune in and discover how to create a harmonious relationship between your brand and the media!

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