Every business must set a price for the goods or services it provides, but finding the right price is often a challenge. The key is understanding the value to the client and translating that into the appropriate price. Often, clients perceive more value than we do ourselves. It's essential to pay attention to the signs that indicate whether you're in the right price range. John Ray joins us today to discuss this topic!

John Ray is a consultant and business coach who advises consultants, coaches, attorneys, and other services professionals on what are often their two biggest problems: pricing and business development. John is passionate about how changes in mindset, positioning, and pricing change the trajectory of a business and the lifestyle choices of a business owner.

John's #1 national best-selling book, The Generosity Mindset: A Journey to Business Successby Raising Your Confidence, Value, and Prices, covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing

your business.

John is also a Studio Owner, Producer, and Show Host with Business RadioX®. John is the host of North Fulton Business Radio and The Price and Value Journey, and he has hosted and/or produced over 2,400 podcast episodes.

John Ray- [email protected] or https://www.johnray.co/books

Dennis Jackson-WorX Solution- [email protected] ; www.worxsolution.com