Nate Brown and Nithin Lobo talk through some of the basics of getting a Customer Experience engine going within your organization/practice. As part of this MasterClass, we dive into: What is Customer Experience (CX) The difference between Customer Experience and Customer Service Getting CX started within your organization Can CX work in the SME sector Voice of Customer (VOC) Structured & unstructured data How to avoid failure of CX and lots more, including some country music!