Why do some brands get shared while others get scrolled past and forgotten—even when the quality is amazing?

In this masterclass, we break down the second principle from Dr. Jonah Berger’s Contagious: Triggers—and show you how to stop chasing attention and start creating automatic associations that keep your brand top of mind.

You’ll learn:

💡 Why memory—not virality—is the real marketing superpower

📲 How to time your content to match your clients’ emotions, habits, and routines

🧠 The psychology of repetition, recall, and why cues beat trends

🔥 How to engineer your own shareable phrases, posts, and rituals

We’re not just talking theory. You’ll leave with real-world action steps to make your content stick and spread—on purpose.

If you’re ready to stop shouting and start resonating, this episode is your turning point.