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What happens when one of the most respected copywriting minds on the planet sits down and explains how he actually thinks?

In this conversation, David Deutsch opens the hood on creativity, research depth, idea generation, and what separates copywriters who plateau, from the ones who become masters of the craft.

You’ll hear David unpack the hidden skills behind great copy, the mental models, the questions, the frameworks, and the perspectives that most writers never develop.

And you’ll see Matthew pull out insights David has NEVER shared publicly in this way before.

If you’re serious about becoming a world-class copywriter, this is one of those interviews you’ll want to watch more than once.

00:00 - Opening & How Great Copywriters Think03:00 - Curiosity & Asking Better Questions10:00 - Understanding the Product18:00 - Story, Emotion & Holding Attention26:00 - Generating Big Ideas & Creative Breakthroughs34:00 - Developing Taste: Editing, Rewriting & Discernment42:00 - Coaching, Collaboration & External Feedback50:00 - The Craft of Rewriting58:00 - AI & Creativity01:07 - Psychology, Persuasion & Why People Buy01:16 - Career Longevity: Becoming a Timeless Copywriter01:28 - Final Reflections & Where to Learn More01:42 - End

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